Sustainability in design.

Designworks paves the way for sustainability in automotive design through Moonshot thinking This includes experimenting with visionary materials in collaboration with innovative start-up companies.

b.mw/visionarymater…

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From the world’s first electrified wingsuit to designing IONITY charging stations. Designworks are thought leaders for the future of electrification.

Read more here: b.mw/electrifyingde…

#BMWGroup #DesignWorks #architectsoffuture #betterbeyondbeautiful #rattlethecage

This week we celebrate the 50th anniversary of our successful Designworks innovation studio 🎉. It is behind many of our landmark designs in automotive and beyond.

Learn what Adrian van Hooydonk can tell you about Designworks. b.mw/DesignWorks_

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Listen up 🔈

Have you already listened to the first episode of new BMW podcast ‘Chasing The Greenest Car’? If not, tune in and be part of our sustainable journey: b.mw/podcastbmw

#BMWGroup #SustainableSunday #podcast

Moving body, heart and mind with our design 🚘🎨

Maximilian shares more insight into his latest project on the MINI Concept Aceman and how mobility is changing rapidly — stimulating times for designers!

Watch more here: youtu.be/7J5RoGEquec

#BMWGroup #Design

In our pursuit of more sustainability, we will increase our use of renewable raw materials in the production of vehicle parts. For example, we and our partners are researching seat covers that are partly made of pulverised cactus fibres. 🌵: b.mw/ttar #BMWGroup

As we move towards greater sustainability, we will increase our use of recycled plastics for new vehicle parts. The surface covering of our roof linings in the current BMW 7 Series is a case in point – made from recycled plastic bottles: b.mw/wttar #BMWGroup

SORDI.ai: a new standard for industrial AI. We’re working with idealworks, NVIDIA and Micros🎃ft to host the world's largest AI challenge based on synthetic data for industrial production: sordi.ai/hackathon #BMWGroup #technology #digitalisation

We will further reduce CO2 emissions and conserve natural resources with our circular economy approach. Our vision: in the future, half of our vehicles should be made of recycled raw materials: b.mw/3weturnthingsa… #BMW Group #BMW #THEi4 #sustainability

An electric future begins. Rolls-Royce Spectre represents an entirely new class of motor car: the Ultra-Luxury Electric Super Coupé. The start of a new era that will see the entire Rolls-Royce Motor Cars model portfolio electrified by the end of 2030: b.mw/rrspectre #RollsRoyce

An additional option in e-drives 💡
We’re leading the way in hydrogen tech, and by the end of the year we’ll release a small series of BMW iX5 Hydrogen cars for testing and demonstration: b.mw/iX5Hydrogen #BMW Group #BMW #THEiX5Hydrogen #hydrogen