The campaign, which was crowdfunded during Disability Pride Month in July, aims to highlight the often overlooked disability community in Australia. campaignasia.com/article/disinf…

Asia-Pacific Power List 2024: Samuel Fung, Starbucks Fung is a digital innovator and one who constantly challenges the status quo. His knack for identifying timely partnerships has delivered exponential growth for the coffee giant. campaignasia.com/article/asia-p…

The standard entry deadline for Agency of the Year 2024 is less than a week away! Submit your entries before Monday, 9 Sep: bit.ly/3KNPCIp. All the entries will be judged by a jury of talented client marketers. Find out who they are: bit.ly/3yVWuBs.

Brands have long avoided advertising alongside news, but new findings reveal controversial topics may not always hurt ad performance. Campaign explores how advanced targeting and AI are empowering advertisers to confidently leverage the news landscape. campaignasia.com/article/why-br…

Dentsu Creative join incumbents Saatchi & Saatchi to form a duo of creative agencies for the brand. campaignasia.com/article/faw-au…

The tech giant's top safety and policy leaders are set to address a Parliamentary committee in Canberra, as concerns grow over the company's stance on news content and its potential impact on Australian media. campaignasia.com/article/meta-e…

As Australia considers banning junk food ads, TrinityP3’s Darren Woolley argues that while banning advertising might seem like a quick fix, a more nuanced approach could offer a more effective and lasting solution. campaignasia.com/article/woolle…

Malaysia’s national telco service—in partnership with Grey—cleverly uses AI to showcase Malaysians performing a song in 17 commonly used languages and dialects. campaignasia.com/video/tm-taps-…

Simeon Mellalieu named CEO of Burson Hong Kong. With over 25 years of experience, Mellalieu will lead Burson in advancing its 'Asia going global' strategy, leveraging his expertise to enhance client services across the region and internationally. campaignasia.com/gallery/move-a…

#OMG #Thailand With a 35% increase in its workforce over the past two years, the group has now expanded its leadership team, promoting Jinnarat Sampuntharat to COO and appointing new leaders to key roles. Omnicom Media Group APAC campaignasia.com/article/omg-th…

#Dentsu #China overhauls leadership: The agency announces 8 new appointments and promotions, including key roles such as chief strategy officer, chief transformation and marketing officer, and new CEOs for its creative and media divisions. campaignasia.com/article/dentsu…

‘It’s becoming quite difficult to distinguish between what is a media idea and what is a creative idea’, say Dave Bowman and Imogen Hewitt during an exclusive chat with #Campaign. Publicis Groupe #ANZ campaignasia.com/article/public…

With more users turning to social media to discover content and make purchasing decisions, #Greenpark's Fe Husaint says this should be viewed as a golden opportunity for brands. campaignasia.com/article/how-ca…

#AsiaPacific #PowerList #2024 Stephanie Ng #HSBC In her two years at HSBC, Ng has already made strides, with year-on-year solid numbers and an active social media presence to educate other professionals. campaignasia.com/article/asia-p…

This week, Google’s AI workshops and Alibaba’s WeChat Pay integration highlight the growing influence of AI and the move towards greater tech collaboration. campaignasia.com/article/tech-o…

Despite nine in 10 Singapore executives prioritising gen AI, only half have a defined strategy, and 95% acknowledge that data accessibility and governance issues remain significant barriers. campaignasia.com/article/singap…

OMG Australia has appointed Kim Hamilton to the newly created role of chief marketing officer to lead a new marketing structure for OMG. campaignasia.com/gallery/move-a…

The Hakuhodo designer is as comfortable getting lost in Shibuya’s music bars as she is soaking in books on Thai beaches—with a creative process that draws from personal experiences and a passion for innovative solutions. campaignasia.com/article/fashio…

Rahat Kapur steps into the managing editor role to lead content strategy, while Nikita Mishra advances to editor to drive regional news coverage. campaignasia.com/article/campai…

Affiliate and influencer channels were once treated separately, managed by different teams. However, brands are now realising the benefits of integrating both to drive full-funnel results, opines Impact.com CMO, Cristy Garcia. campaignasia.com/article/how-to…