Abercrombie's sales lift is great to see, but not surprising! Their popularity with Gen Zers and millennials has been on a pretty steady rise for years: pro.morningconsult.com/analysis/aberc…

I just published my latest report for Morning Consult looking at demographic and consumption differences between Gen Z men and women. Some of the most interesting findings: - Gen Z women are consuming A LOT less news than their male counterparts, especially broadcast -

"Football Is For the Girls" says the The Wall Street Journal today. Data from my latest report for Morning Consult shows that increasingly becoming true. 42% of Gen Z women are now engaging with the NFL at least once monthly -- 9 percentage pts ahead of the next major pro league. The NFL's

One more interesting tidbit from my new research on Gen Z men & women for Morning Consult: Nearly 1 in 5 (19%) Gen Z women identify as bisexual; just 7% of Gen Z men say the same Meanwhile, equal shares of Gen Z men and women identity as gay and lesbian (4%) Full report here:

Always love a Business Insider write-up of Morning Consult research! The differences between Gen Z men & women continue to be extremely interesting businessinsider.com/gen-z-men-wome…

Pretty epic

Will be interesting to see how these numbers hold up in the few weeks that the W overlaps w/ NFL play. But also... could the WNBA be more popular than the MLB one day soon? 💭

More and more big brands are walking back DEI commitments & programming Recent Morning Consult research shows men, republicans & baby boomers are among the strongest supporters of these actions

Seen a lot of chatter in recent weeks about whether or not podcasts are worth nine figures... New Morning Consult data shows that frequent podcast listeners are essentially superconsumers; they do & buy more than the average U.S. adult across every category. They're also more

New Morning Consult research spotlights a rare point of consensus in the U.S. political universe Ahead of Election Day, more than two-thirds (69%) of Americans believe companies should encourage their employees to vote, and an even larger share (82%) believe companies should

In the latest example of sports literally becoming the center of everything, just saw (via Front Office Sports) that Wake Forest University is planning to build a 100 acre entertainment & residential district around several of its major athletic venues

pro.morningconsult.com/trackers/2024-…

Stunning chart from yesterday's The New York Times piece 'How the Last Eight Years Made Young Women More Liberal'... "Around 2016, something shifted. Women ages 18 to 29 became significantly more liberal than the previous generation of young women. Today, around 40 percent identify as

The top 20 brands that Gen Z men & women saw, read or heard about most frequently (total buzz) during the first half of 2024, per my latest Morning Consult report While tech companies dominate discourse for both groups, we do see some gender-specific interests shine through in

This Adweek profile of Alexis Ohanian 🇦🇲 & his women's sports ventures is chock-full of great quotes/ insight 🔥 Some favs: “The silver lining of women’s sports being so underinvested was that they were so easy to invest in,” Ohanian said. “You can try anything you want. There is