Despite the minor irritation of being scanned and searched, sentiment towards the TSA is generally positive; commercial fliers (67%) think that it takes an appropriate amount of time to get through airport security. More: hubs.li/Q02DMrwn0

Check out our latest blog to discover how The Wells Fargo Championship spurred brand equity growth for the financial services company among PGA Tour fans. Explore insights now: bit.ly/3W2xcZA

Join us in welcoming BERA to #TeamStagwell👏 Acquired by The Harris Poll, BERA will offer clients access to predictive brand analytics and direct B2B correlation, enabling them to make data-driven decisions with greater precision. Learn more: bit.ly/3LlPct3

After a meteoric rise in popularity, can DrinkPrime sustain its growth? Using data from QuestBrand, we examined how PRIME’s legal headwinds impacted consumer brand perception. Download our case study to find out! bit.ly/4bQbaz8

In May, e.l.f. Cosmetics took an educational approach to its latest campaign. See how women's descriptions of the brand changed following the "So Many Dicks" campaign. bit.ly/3We6opH

Check out the July edition of the Allison / The Harris Poll Sports Momentum Index, diving into the Summer Olympics and expected viewing habits, Snow League, and MLB's momentum. Discover insights now: bit.ly/46n02bV

Launched in 2019, Liquid Death has long turned convention on its head, with marketing campaigns that shock and entertain. These tactics have appealed to many consumers – especially young adults. Discover insights: bit.ly/3SrAa99

This month, our Food & Beverage Industry Snapshot takes a deep dive into current consumer trends in the food and beverage space, including breakfast habits and eating organic. Discover consumers' eating and drinking habits: hubs.li/Q02H_pBD0

Explore our recent report, Artificial Intelligence: UK Industry Insights, and discover insights into UK consumers' thoughts about the role and future of AI. bit.ly/46up4Gk

After recently being in the hotseat for planning to test dynamic pricing as early as 2025, Wendy’s has made pretty big positive strides with Gen Z consumers this summer. How? Find out now: bit.ly/3WD0heI

To reduce individual grocery bills, Gen Z is spending more time in Costco aisles. See how young shoppers’ esteem for the wholesaler has shifted in recent months. bit.ly/3M5nKjW

Private label products have especially caught the eyes (and wallets) of Millennials and Gen X. Using data from QuestBrand by The Harris Poll, we examined Millennials' brand perceptions of Walmart's private label brand. Read more now: bit.ly/3yyBYGN

Since the COVID-19 pandemic, US inflation has proved to be a serious & stubborn problem for American families. In May, Target announced they would be reducing prices for frequently purchased items - a move that shifted consumer brand perceptions. More: bit.ly/46JnUGY

“Fast-food” has long been synonymous with “affordable food,” but recent inflationary pressures have shifted this perception. However, @TacoBell's reputation for affordability has helped them maintain popularity with lower-income US adults. Learn how: hubs.li/Q02M4rzJ0

As Gen Z prioritizes cost-conscious grocery shopping, their perceptions of Costco are shifting. Read about how young shoppers are describing the wholesale warehouse. hubs.li/Q02McCGQ0

The #middleclass is the heartbeat of our society and the embodiment of the American dream. New TCRS #research report paints a portrait of people earning between $50,000 and $200,000, and illustrates ways to strengthen their #retirementoutlook » bit.ly/3Xp9vwQ

Ahead of the 2024 Paris Olympic Games, @athleta set the stage with its “Power of She” ad featuring Simone Biles. The campaign emphasizes Athleta’s mission of empowering women across the globe. Explore how the campaign caught viewers’ attention: hubs.li/Q02N43b60

Eating at quick-service restaurants (QSRs) is a popular American experience, but what draws consumers to these chains? Our latest Industry Snapshot highlights current consumers trends and preferences in the QSR industry. Explore delicious insights: hubs.li/Q02N5bQD0

A new Plinqit survey, conducted by The The Harris Poll, takes a peak into Americans' real priorities when it comes to saving: what they save for, why, and how they find savings options that work for them. Explore the 2024 State of Savings Report now: bit.ly/3XiTtTG

Our recent report on the quick-service restaurant (QSR) industry explores Americans’ fast-food habits and preferences, closing with five casual chains that over-index with US adults in each geographic region. See what brands made the full list: bit.ly/3MDxPEL