Knowing how content marketing drives sales should be on every fledgling company’s checklist. Read this guide to learn how to create a profit-generating content marketing strategy: mattjanaway.co.uk/how-content-ma…

Having a content marketing strategy with SEO in mind allows you to attract traffic for free. If you rank well for the right search queries, you can bring visitors and potential customers to your virtual doorstep. Granted, ranking takes time & money. But it's worth the effort.

Why does social proof matter so much in marketing? 🤔 And where does it actually come from? Here's the definitive answer... People look to other people for advice, comfort and solutions to problems. It's that simple 👌

Our logic tells us that if someone else we know is using or recommending a service or product, then it must be good, or at least worth trying. ✅ Word of mouth recommendations. ✅ Influencer Marketing. ✅ Testimonials. ✅ Product reviews. They all build social proof.

The kind of trust and credibility you get from social proof in marketing is priceless. Since social proof matters to your potential customers. So you should value it too.

Is your business struggling with local lead generation? Effective local lead generation doesn't have to be complicated and overwhelming. Follow the tips and examples in this guide to get warm leads... READ: mattjanaway.co.uk/local-lead-gen…

Content marketing addresses the pain points and challenges of your target audience To turn website visitors into paying customers, you need to offer content that addresses their pain points.

Do you remember when you joined Twitter? I do! #MyTwitterAnniversary

We spoke with Matt Janaway, CEO of digital marketing agency Marketing Labs, as he discussed driving growth for businesses through innovative online strategies 👇

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🚀 Everyone looks for shortcuts to growth. But true success comes from clever strategy, hard work, and CONSISTENCY. Stop cutting corners. Focus on what’s right for your brand, your audience, and your team. The rest will follow (provided you have a good product-market fit).

I recently saw Mean Girls in theatre. Here's what it taught me about marketing: Nah, I'm just kidding. Obviously. Downtime is vital, especially in high-pressure jobs. I spent a few days in London with my family for a much-needed break. Take those breaks you promise yourself!

🤖✨ Good manners cost nothing, but they might just save your life someday. My team often laughs at me for using "please" and "thank you" when entering prompts into AI. But, here’s my theory: When robots inevitably take over the world (and we all know it's coming), they’ll

When you realise the future of marketing meetings was predicted by The Simpsons in 1995... Let's be real: video meetings have completely revolutionised how business works. They've saved us from commuting thousands of miles, brought global teams together and helped us keep