Blue Chips (Blue Chips), the digital platform managed by Mercury and built to service the Kentucky community, plans to drop its first Kentucky Volleyball collectible this Friday.

Every athlete has signed an NIL deal with the company.

More from Pete Nakos: on3.com/nil/news/kentu…

Florida State EDGE Jared Verse (Jared Verse) has signed with Tallahassee’s Kraft Nissan through the RisingSpear collective.

He'll be driving around in a Nissan Frontier for the rest of the season.

More from Pete Nakos: on3.com/nil/news/jared…

'This is a unique way to say we’re putting skin in the game.'

#NIL collectives come in all forms, including a newly launched group headed by the USA Triathlon Foundation focused on supporting women’s collegiate triathletes.

Story by @JeremyCrabtree: on3.com/nil/news/usa-t…

With the help of an attorney, Missouri kicker Harrison Mevis filed trademark applications for “ThiccerKicker” and “MoneyMevis.”

The applications apply to athletic apparel, hats, pants and more.

More from Andy Wittry: on3.com/nil/news/harri…

College coaches are now dealing with a new NIL reality.

Recruits are lying to top programs about the NIL packages being offered by other schools vying for their commitment. Anything for a more lucrative financial guarantee.

More from Pete Nakos: on3.com/nil/news/colle…

Ohio State EDGE J.T. Tuimoloau’s On3 NIL Valuation increased by 127% after his historic performance against Penn State.

He signed with Cohesion Foundation in August and added thousands of new followers in the last week.

Watch here: youtu.be/GFXJj9phx-c

Valiant Management's Champions Circle NIL collective has expanded to Michigan men's and women's basketball.

More from Clayton Sayfie: on3.com/teams/michigan…

Nebraska football now has a new NIL tool to bolster its walk-on program.

Big Corn Energy plans to kick back 25% of its profits back to Nebraska walk-ons.

More from Pete Nakos: on3.com/nil/news/big-c…

🚨Lever Up NIL Show w/ Shannon Terry & Jim Cavale

Penn State quarterback Sean Clifford joins to talk NIL time management, running his own business and a funny story on his partnership with Ji'Ayir Brown.

📺: youtu.be/-UrwqcdE6y4

We're now tracking more than 190 #NIL collectives at @On3Sports. More and more basketball-focused groups are making a dent in the market, including @patriotcollect, Home of the Brave, Dayton 6th, Friends of Spike and Lady Vol Boost Her Club. It's a trend that makes sense. on3.com/nil/collective…

“The future of basketball.”

Lids has partnered with Klutch Sports on #NIL deals with Kentucky’s Chris Livingston, Duke’s Dereck Lively II, Arkansas’ Nick Smith Jr., South Carolina’s Brea Beal and five-star recruit JuJu Watkins.

Story by Jack Pilgrim: on3.com/teams/kentucky…

Kansas aims to increase its licensed NIL opportunities by 25% over the next two years — its men’s basketball national title merch excluded.

“We know there’s some areas that we can look back on and say, ‘Hey, we accomplished this.’”

More from Andy Wittry: on3.com/nil/news/kansa…

Former five-star plus recruit and Ohio State EDGE J.T. Tuimoloau's On3 NIL Valuation📈

He finished with two sacks, a forced fumble, two interceptions and a touchdown against Penn State. And he added 10k+ Instagram followers.

More from Pete Nakos: on3.com/nil/news/ohio-…

“They’re a sleeping giant that’s about to flex because of their NIL muscles.”

Auburn-focused NIL collective On To Victory has raised around $13 million. That may just be the start, especially with the right head coach.

More from Jeremy Crabtree: on3.com/teams/auburn-t…

Lacrosse Unlimited has announced its second UNLTD NIL Athletes roster. Fans will be able to purchase apparel and replica sticks.

Included in the deal
• Maryland's Abby Bosco
• USC's Kait Devir
• BC's Kayla Martello

More from Pete Nakos: on3.com/nil/news/lacro…

Thanks to a successful #NIL collective with $13 million in fundraising success, Auburn is in a position to attract a top job candidate and turn around recruiting momentum after firing Bryan Harsin. #WarEagle 🦅

More from @JeremyCrabtree: on3.com/nil/news/aubur…

South Carolina and USC were on the forefront of NIL agreements with media or sports management agencies.

Could NCAA guidance potentially impact them?

“Neither of those entities are at issue with regards to this bullet point.”

Story from Andy Wittry: on3.com/nil/news/south…

“The Content Crew is a game-changer for us.”

MarketPryce has launched the MP Content Crew through #NIL deals with eight student-athletes across the country. They will focus on educating and 'empowering every NIL athlete.'

Details from @JeremyCrabtree: on3.com/nil/news/marke…

BREAKING: UCLA freshman Kiki Rice has signed with Jordan, marking the first NIL deal for the iconic brand.

She'll be able to rep the logo on the court because of UCLA's agreement with Jordan, too.

More from Pete Nakos: on3.com/nil/news/kiki-…