As stakeholders increase their demands on businesses to provide societal leadership, the pressure on CEOs to inform & shape their corporate brand position is building.

Read more here: fal.cn/3tiYB

People Moves: PR measurement data platform Memo has named Katrina Dene as its first head of communications.
prweek.com/article/180414…

Marketers are already dealing with challenges like inflation, recession fears, political uncertainty and a global pandemic. We don’t want any more unknowns, says TripleLift's Jordan Bitterman.
prweek.com/article/180413…

Curtis Sparrer, the outspoken cofounder & principal of Bospar PR, joins the latest edition of The PR Week to talk about winning the title of Most Purposeful Agency Pro at the Purpose Awards, purposeful business & what he trademarked “politely pushy.” fal.cn/3tiO8

The biopharmaceutical company’s director of public affairs talks about opening a state-of-the-art Bay Area R&D facility.
prweek.com/article/180412…

During the World Series between the Philadelphia Phillies and the Houston Astros, the Department of Health and Human Services has once again partnered with Major League Baseball for a COVID-19 PSA campaign.
prweek.com/article/180411…

Join us in honoring Bill Imada, founder, chairman & chief connectivity officer, IW Group!

Imada cofounded IW Group three decades ago, a minority-owned & operated advertising, marketing & communications agency focusing on growing multicultural markets. fal.cn/3tiDN

Food and Drug Administration Commissioner Dr. Robert Califf tweeted shortly after Elon Musk’s recent takeover to say the agency plans to continue tweeting even amid the upheaval. prweek.com/article/180399…

Muck Rack's annual State of Podcasting report is here, shining a light on just how many hats podcasters have to wear to get each episode out. prweek.com/article/180401…

As Environmental, Social & Governance (ESG) matters continue to play a growing role in the responsibilities of many public relations & communications pros, it’s essential to understand how to weave that messaging into your stories. fal.cn/3tgTb #Sponsored Notified

Matchroom Boxing has named R&CPMK as its AOR in the U.S. and North America. The Interpublic Group agency is bolstering Matchroom Boxing’s entertainment and lifestyle comms. prweek.com/article/180403… Matchroom Boxing Rogers & Cowan PMK

Hellmann’s has created a page on its website dedicated to viral TikTok recipes that use its mayonnaise as a key ingredient. prweek.com/article/180403…

Merck launched a campaign on Wednesday encouraging people at high risk for lung cancer to get screened annually. Focus on Your Lungs: A Screening You Don’t Want to Miss features models who used to smoke and a celeb chef who lost his brother to lung cancer. prweek.com/article/180400…

How do you propel your brand forward while market conditions make it an accomplishment just to maintain the status quo? The answers you seek will be found in this webcast, presented by Bospar PR & PRWeek. Don't miss out on this special webinar! fal.cn/3tgly

Allison+Partners’ brand and engagement strategy team has partnered with global insight agency Northstar to launch a branding service called V.I.T.A.L. prweek.com/article/180400…

Breakfast Briefing: 5 things for PR pros to know on Wednesday morning: prweek.com/article/180398…

Firehouse Strategies’ David Vermillion launches strategic comms firm prweek.com/article/180393…

Public affairs shop Forbes Tate Partners has acquired digital media agency Engage. prweek.com/article/180393…