Raja Rajamannar(@RajaRajamannar) 's Twitter Profileg
Raja Rajamannar

@RajaRajamannar

Mastercard CMO & CCO operating at the intersection of business & marketing. Author of Wall Street Journal bestseller “Quantum Marketing."

ID:59563511

linkhttps://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954 calendar_today23-07-2009 19:30:54

1,9K Tweets

12,7K Followers

180 Following

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Last year, the global vegan market was valued at over 16 billion dollars — a number that is expected to 2x by 2030. Veganism is here to stay.

Marketers, have you thought about how your brand can appeal to vegan consumers? I look forward to hearing your thoughts.

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One of my goals is to help marketers prepare for the future. And while it is an incredibly exciting time to be a marketer, the industry stands at a crossroads. How we navigate these five challenges will determine our collective future. Business Insider 👇

businessinsider.com/raja-rajamanna…

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AI is a big force multiplier to anything you're doing. but it has been around for quite some time.

Generative AI, however, is something new entirely. Suffice it to say, it is by far the most powerful technology I have come across. ET Brand Equity

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Can robots replace marketers?

The rise of and automation has sparked conversations around roles that were traditionally held by human beings, but are now being overrun by machines. My view — the immediate future of marketing automation is not about replacing human beings,

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I was excited to announce the Mastercard Gamer Academy at this week's . It is a curriculum-based program designed to provide an incredible career development experience to gamers around the world. Advertising Week

mastercard.com/news/perspecti…

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Being a lifelong learner has been part of my DNA since childhood, instilled by my mother. It is an essential practice for those interested in personal growth.

I recently dove into this with Jenny Rooney on the Marketing Vanguard podcast by @adweek.

adweek.com/brand-marketin…

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This week, I felt truly honored to receive the AEF Lifetime Achievement Award.

This award is a testament to the many people who have helped me along the way. I am indebted to my mentors, colleagues, and peers for inspiring me to advance and educate the next generation of

This week, I felt truly honored to receive the @AEFNYC Lifetime Achievement Award. This award is a testament to the many people who have helped me along the way. I am indebted to my mentors, colleagues, and peers for inspiring me to advance and educate the next generation of
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One of my responsibilities as president of @WFAmarketers is to celebrate those that have been critical drivers of growth, while elevating the role of marketing as a force for good.

Nominations are now open for the 2023 Global Marketer of the Year.

wfanet.org/leadership/glo…

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When war broke out in Ukraine, ~10M refugees fled to Poland. Mastercard’s “Where to Settle” platform uses data-driven insights to help them find the right place to live.

Grateful it was included in FORTUNE’s Change the World list.

When war broke out in Ukraine, ~10M refugees fled to Poland. @Mastercard’s “Where to Settle” platform uses data-driven insights to help them find the right place to live. Grateful it was included in @FortuneMagazine’s Change the World list.
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The marketing industry is transforming, thanks to the accessibility of emerging tech like GenAI.

But to take full advantage of , marketers need to have the right team in place that can fully embrace the opportunities — and minimize the risks.

linkedin.com/pulse/what-gen…

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Valuable insights from Andrew D. Huberman, Ph.D. on creating daily habits that can contribute to overall wellness and happiness. My thoughts:

💤Sleep — While undervalued by many people, it is worth prioritizing. A lot of healing and reorganization happens in the body and the mind during

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I was recently asked an interesting question at an ETMasterclass about balancing the history of a legacy brand with an approach centered around innovation.

It all comes down to understanding your consumer. We must remember that what got us here won’t get us there.

I was recently asked an interesting question at an @etmasterclass about balancing the history of a legacy brand with an approach centered around innovation. It all comes down to understanding your consumer. We must remember that what got us here won’t get us there.
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Today, I’m thrilled to announce the launch ‘priceless India’ to curate and create bespoke, priceless experiences across India. With guidance from the The Ministry of Tourism, Government of India and Invest India, we made a start by curating 40 unique experiences for Mastercard

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Insights from Kantar’s Media Reactions 2023 report can teach us a lot about modern consumer behavior.

Some highlights:
- Innovative, non-disruptive, “opted-in” experiences lead the way
- Ads are too repetitive
- To stand out, brands need to explore new formats and executions

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While many tennis lovers have turned their attention to NYC this week, I want to take a moment to shine a spotlight on an event that happened on the other side of the world — and with some very special athletes.

Recently, Mastercard worked with TennisAustralia to help raise

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It was an honor to partner with amfAR, The Foundation for AIDS Research, to sponsor their gala on Sunday to contribute to the global fight to end AIDS.

The HIV epidemic has affected so many people of different ages, races, genders and regions – it truly knows no boundaries.

At

It was an honor to partner with @amfAR, The Foundation for AIDS Research, to sponsor their gala on Sunday to contribute to the global fight to end AIDS. The HIV epidemic has affected so many people of different ages, races, genders and regions – it truly knows no boundaries. At
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