Raja Rajamannar
@RajaRajamannar
Mastercard CMO & CCO operating at the intersection of business & marketing. Author of Wall Street Journal bestseller “Quantum Marketing."
ID:59563511
https://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954 23-07-2009 19:30:54
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Last year, the global vegan market was valued at over 16 billion dollars — a number that is expected to 2x by 2030. Veganism is here to stay.
Marketers, have you thought about how your brand can appeal to vegan consumers? I look forward to hearing your thoughts. #WorldVeganDay
One of my goals is to help marketers prepare for the future. And while it is an incredibly exciting time to be a marketer, the industry stands at a crossroads. How we navigate these five challenges will determine our collective future. Business Insider 👇
businessinsider.com/raja-rajamanna…
AI is a big force multiplier to anything you're doing. but it has been around for quite some time.
Generative AI, however, is something new entirely. Suffice it to say, it is by far the most powerful technology I have come across. ET Brand Equity
I was excited to announce the Mastercard Gamer Academy at this week's #AWNewYork2023 . It is a curriculum-based program designed to provide an incredible career development experience to gamers around the world. Advertising Week
mastercard.com/news/perspecti…
Being a lifelong learner has been part of my DNA since childhood, instilled by my mother. It is an essential practice for those interested in personal growth.
I recently dove into this with Jenny Rooney on the Marketing Vanguard podcast by @adweek.
adweek.com/brand-marketin…
Valuable insights from Andrew D. Huberman, Ph.D. on creating daily habits that can contribute to overall wellness and happiness. My thoughts:
💤Sleep — While undervalued by many people, it is worth prioritizing. A lot of healing and reorganization happens in the body and the mind during
I was recently asked an interesting question at an ETMasterclass about balancing the history of a legacy brand with an approach centered around innovation.
It all comes down to understanding your consumer. We must remember that what got us here won’t get us there.
While many tennis lovers have turned their attention to NYC this week, I want to take a moment to shine a spotlight on an event that happened on the other side of the world — and with some very special athletes.
Recently, Mastercard worked with TennisAustralia to help raise