The Encore Lounge is a new premium space at Detroit's Little Caesars Arena dedicated to non-NBA/NHL entertainment events.

It is the first all-inclusive hospitality space in the arena specifically designed for concert-type events.

📰 > ow.ly/I7yu50RxgEm

NBC's broadcast of the 150th #KentuckyDerby on Saturday saw an audience of 16.7 million viewers, the largest since 1989.

Viewership peaked at 20.1 million viewers from 7-7:15pm ET as Mystik Dan won 📺🐎 sportsbusinessjournal.com/Articles/2024/…

LIV Golf has named Adam Harter as its new CMO, reporting to CEO Greg Norman.

Harter brings over 20 years of experience from PepsiCo, where he served as SVP/Media, Sports, and Entertainment. sportsbusinessjournal.com/Articles/2024/…

Miami's Hard Rock Stadium is expanding its domain, hosting sporting events and creating premium spaces for fans 🍷

The investment includes structures like the Paddock Club, which doubles as a private lounge for Dolphins season-ticket holders.

Read more from Bret McCormick ⬇️

Meta’s WhatsApp is shifting into high gear 🏎️

The app introduced a new Mercedes-AMG PETRONAS F1 Team team emoji for its two billion+ users.

This emoji replaces the standard race car emoji and resembles the black and teal open-wheel car used by Mercedes in real life.

📰 | Adam Stern

F1's new 24/7 streaming channel in the U.S. will go live today ahead of this weekend's #MiamiGP 🏁

The new channel is an attempt to provide more content to the growing U.S. audience of F1 fans.

Read more ⬇️

Elevating young athletes to new heights 🔝

Learn how IMG Academy is forging connections between student-athletes and elite brands like Under Armour and Gatorade in order to shape the future of sports training and sponsorship.

📰| Wes Sanderson
sportsbusinessjournal.com/Articles/2024/…

#ChurchillDowns VP Sarah Contardo shares insights into the meticulous planning for the 150th Kentucky Derby 🐎

With more than 200 checkpoints & 60+ wristband variations, the race will be a ground for innovation in fan experience tech.

📰 | Ethan Joyce
sportsbusinessjournal.com/Articles/2024/…

Sponsor activation is picking up ahead of the #MiamiGP 🏎️💨

TAG Heuer and Kith have collaborated to release a new edition of the Formula 1 watch. Other partnerships include Ray Ban, Total Wine & More, Visa and CashApp.
sportsbusinessjournal.com/Articles/2024/…

SBJ’s Bret McCormick takes us inside the newly renovated clubs ahead of the 150th running of the #KentuckyDerby 🐎👒

Churchill Downs recently completed a $200M paddock project to further enhance the venue’s premium offerings.

📰 | ow.ly/R6jC50RvfIv

Don't miss the excitement of today's 150th #KentuckyDerby 🏇

In this week's #SBJ , mollie cahillane goes behind the scenes with NBC Sports as they gear up for Derby Day ⬇️

The 150th #KyDerby takes place today 🐎

NBC Sports is gearing up for an epic broadcast, featuring over 16 hosts and reporters across NBC, Peacock, and USA Network.

Read more from mollie cahillane ⬇️

.FICO (Fair Isaac) has secured branding deals with three jockeys at the #KentuckyDerby 🤝

The jockeys will wear FICO-branded pants and caps, and will also make social media posts as part of the partnership. sportsbusinessjournal.com/Articles/2024/…

One question stood out during a Reddit AMA with Houston Texans owner Cal McNair.

'Would you ever consider changing the uniform designs?' 🤔

This inquiry sparked discussions that ultimately led to a full-scale rebranding effort.

Read more ⬇️
sbjsbd.biz/49WiN6n

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Charles Barkley says 'Inside the NBA' can't be replicated without Ernie Johnson 🎙️

Barkley mentions that he's keeping his phone nearby, even while on the golf course, eagerly awaiting updates on NBA rights talks.

Read more from Tom Friend ⬇️
sportsbusinessjournal.com/Articles/2024/…

According to the league's attorney, FIFA could change its rules to allow domestic league matches abroad by the end of the year.

The move could resolve a years-long legal dispute with N.Y-based sports promoter Relevent Sports.

Read more ⬇️
sportsbusinessjournal.com/Articles/2024/…

Incoming Missouri AD Laird Veatch faces clear fiscal goals— boost revenue while limiting expenses 📈

The university aims for financial stability in its athletics department, with increased oversight and support.

Read more ⬇️
sportsbusinessjournal.com/Articles/2024/…

Jazz owner Ryan Smith is seeking control of three downtown blocks and public funding to create an entertainment district in Salt Lake City 🏀

Smith's application calls for a 99-year lease, tax increment financing, and more ⬇️
sportsbusinessjournal.com/Articles/2024/…