To benefit from the sponsorship game, you must be in the game. Yes, Salesforce was lucky, but we can't take their merit of having sponsored Indiana in the first place. Colin Fleming

O patrocinador deve estar muito feliz com o primeiro evento na sua nova casa.
'Mercado Livre Arena Pacaembu cancela abertura e show de Roberto Carlos'
meioemensagem.com.br/marketing/merc…

How to damage your career, one conspiracy theory at a time.
nytimes.com/2024/04/19/nyr…

That will be fun. See you in Paris?

Congrats to Bayer AG, Castore Sportswear, Barmenia, and all the other brands that supported the team.

Excellent, Saturday Night Live - SNL!

Classic Saturday Night Live - SNL with LeBron James, Bill Hader, and Jason Sudeikis.
youtube.com/watch?v=a4l383…

What a story.

Undeserved criticism in my opinion.
'Cries of Sexism Greet a Nike Olympic Reveal'
nytimes.com/2024/04/12/sty…

Que linda foto, SE Palmeiras.

The The Masters is the proof that if you focus on the product, the money will follow. This is why they are one of the greatest brands in sports.

“It’s really hard to do bold, disruptive innovation, to develop a boldly disruptive shoe on Zoom.”
John Donahoe, Nike CEO
cnbc.com/2024/04/12/nik…
(via Wolfgang Jilka)

Great teams only take money from great brands.
The value of your team is proportional to the value of your worst sponsor.

Novo cenário da mídia esportiva fragmentada requererá esforço extra dos torcedores, mas não é o fim do mundo.
Meu mais recente artigo para o Meio&Mensagem.
meioemensagem.com.br/opiniao/a-frag…

Gola e botões são coisas que não deveriam existir nas camisas de futebol.

It is hard to describe how logistically complex bringing a collection of team cans to the market can be. Great work by AB InBev in partnership with the MLB.

Excellent press release, Aston Martin Aramco F1 Team!

Betting in Brazilian football is absolutely out of control.
sportico.com/business/sport…

This is absolutely ridiculous.

'Here's a chart showing total points (x-axis) and assists (y-axis) by all 9,719 D-I basketball players (men and women) this past season.
‌Caitlin Clark is the green dot in the top right corner.'

(via Secret Base/Stathead at Kendall Baker