👑 Biggest opening week for an album in Spotify history:

1⃣ Un Verano Sin Ti — 618M
2⃣ Scorpion — 559M
3⃣ #TSMidnights — 512M 🆕 *3 days remaining*
4⃣ CLB — 497M
5⃣ Harry's House — 434M
6⃣ b&b — 409M
7⃣ Red (TV) — 379.7M
8⃣ Hollywood's Bleeding — 379M
9⃣ SOUR — 374M
🔟 ÷ — 372M

👑 Biggest single day streams for a female artist in Spotify history:

1⃣ Taylor Swift — 228M
2⃣ T. Swift — 154M
3⃣ T. Swift — 143M 🆕
4⃣ T. Swift — 133M
5⃣ T. Swift — 122.9M
6⃣ T. Swift — 96.8M
7⃣ T. Swift — 93.7M
8⃣ T. Swift — 89.7M
9⃣ T. Swift — 84M
🔟 Ariana Grande — 83.9M

👑 Biggest day streams for an artist in Spotify history:

1⃣ Taylor Swift — 228M
2⃣ Bad Bunny — 183.2M
3⃣ Drake — 176.8M
4⃣ Taylor Swift — 154M
5⃣ Drake — 148.3M
6⃣ Taylor Swift — 143M 🆕
7⃣ Bad Bunny — 133.6M
8⃣ Taylor Swift — 133.6M
9⃣ Taylor Swift — 122.9M
🔟 Kanye West — 118M

👑 Biggest single day streams for an album in Spotify history:

1⃣ #TSMidnights — 184.7M
2⃣ Certified Lover Boy — 154.9M
3⃣ Un Verano Sin Ti — 146.4M
4⃣ Scorpion — 132.4M
5⃣ #TSMidnights — 118.6M
6⃣ Scorpion — 117.1M
7⃣ #TSMidnights — 107.9M 🆕
8⃣ Donda — 104M

.Taylor Swift places 8 albums simultaneously on this week's Billboard 200 for the 17th time in her career.

#18 folklore
#21 Red (Taylor's Version)
#25 Lover
#48 1989
#51 evermore
#69 reputation
#130 Fearless (Taylor's Version)
#156 Speak Now

Billboard 200: #156(+21) Taylor Swift, Speak Now [154 weeks]. *peak: #1 for 6 weeks*

Billboard 200: #130(+28) Taylor Swift, Fearless (Taylor's Version) [67 weeks]. *peak: #1 for 2 weeks*

Billboard 200: #69(+16) Taylor Swift, reputation [213 weeks]. *peak: #1 for 4 weeks*

This is its highest peak since February 2019.

Billboard 200: #51(+12) Taylor Swift, evermore [97 weeks]. *peak: #1 for 4 weeks*

Billboard 200: #48(-1) Taylor Swift, 1989 [410 weeks]. *peak: #1 for 11 weeks*

Billboard 200: #25(+14) Taylor Swift, Lover [166 weeks]. *peak: #1 for 1 week*

This is its highest peak since May 2020.

Billboard 200: #21(=) Taylor Swift, Red (Taylor's Version) [48 weeks]. *peak: #1*

Billboard 200: #18(+1) Taylor Swift, folklore [117 weeks]. *peak: #1 for 8 weeks*

This is its highest peak since August 2021.

.Taylor Swift - Bejeweled

Day 1 — 10,499,675
Day 2 — 6,496,715
Day 3 — 5,328,542
Day 4 — 5,884,987

First week total so far: 28,209,919 streams

.Taylor Swift - Anti-Hero

Day 1 — 17,596,290
Day 2 — 12,560,855
Day 3 — 11,063,193
Day 4 — 11,860,770

First week total so far: 53,081,108 streams

Bejeweled video is out NOW! Directed by this tired tacky wench. Got to make this with my best friends HAIM, greatest of greats Laura Dern, icon of burlesque and glamour Dita Von Teese, genius and actual dame Pat McGrath and my partner in Midnights mayhem jackantonoff.

.Taylor Swift - #TSMidnights

Day 1 — 185,581,612
Day 2 — 118,682,984
Day 3 — 100,564,567
Day 4 — 107,931,929

First week total so far: 512,761,092 streams