Reflecting back on these thoughts with the announcement of YCCI advisory board member Todd Kaplan (SOM '06) joining Kraft Heinz as CMO, North America. Congratulations, Todd, looking forward to your work championing the voice of the consumer!

🎙What can The Beatles' White Album teach us about #consumerbehavior and the value of limited editions? #marketing #LimitedEdition som.yale.edu/blog/what-s-in…

When it comes to electric vehicles, which concern do you find most important?

Do Airbnb hosts who smile get more bookings?😄 A new study by Yale School of Management Ravi Dhar and colleagues shows that Airbnb hosts who smile in their profile photos can see an average increase of 3.5% in bookings. phys.org/news/2024-07-a…

🕰 How Duration Affects Consumer Experience Does the length of an experience really matter? For years, "duration neglect" suggested it doesn't, focusing instead on key moments. Revisiting this research by Yale School of Management Prof Gal Zauberman challenges this. som.yale.edu/blog/how-durat…

Can self-confidence impact consumer purchase behavior?

💁‍♀️ The Power of Self-Confidence How does feeling good about our appearance influence our purchase decisions? Learn how #selfconfidence can impact consumer behavior, pushing us to make bolder choices and avoid default options. som.yale.edu/blog/beauty-an… #nudges #behavioralscience

How well do you think consumers understand AI?

In the face of economic pressures, understanding what drives donors has never been more critical to non-profits. New research from YCCI identifies key insights into donor motivations.🤝 shorturl.at/bwhkp

📱Phone Eats First🍝 Research from Yale School of Management Prof Gal Zauberman found that taking photographs can heighten the overall enjoyment of the experience. Why? Researchers believe this increases engagement, having a direct effect on enjoyment. Read more: tinyurl.com/5jn3v6pa

👕Can calling something "new" make consumers want to purchase? YCCI Executive Director Jennie Vry Liu contributes to Marketplace on why consumers may be willing to spend on something "new" even during tight financial times. marketplace.org/2024/08/21/new…

Is the newest trendy product encouraging shoppers to buy to avoid inflation? Jennie Liu with the Yale Center for Customer Insights (YCCI @ Yale SOM) shares in a Marketplace article that "newness" could make buyers feel less-guilty about the purchase. Read more: yalesom.io/4dV7bD6

⬅ "Retrospectively self-evident"💡 CEO of i-Genie AI, Retired Unilever EVP, and Yale InsightsOn Conference speaker Stan Sthanunathan shares his definition of an insight. Are you effectively getting to deep human insights? Reach out to collaborate with us!

🍽️ AI Food Critics: Can You Tell the Difference? 🤖 In a world where AI is writing restaurant reviews that are nearly indistinguishable from those penned by humans, how can we trust what we read? Explore new work from Yale School of Management Prof Balazs Kovacs: tinyurl.com/yv6heepp

AI-generated fake reviews are increasingly problematic, prompting the FTC to issue a ban in recent weeks. cnbc.com/2024/08/14/ftc…

🔋🚗As demand for electric vehicles surges, understanding consumer beliefs and barriers is essential. YCCI's research explores perceptions around EV safety, battery concerns, and the social signaling that comes with driving an EV. som.yale.edu/story/2024/mar…