Did you know that machine learning algorithms drive predictive analytics, helping businesses forecast consumer behaviour and adapt their strategies accordingly? #AbacusMarketing #DigitalMarketing #PredictiveAnalytics

Video content still reigns in digital marketing, with 78% of brands in 2024 focusing on it to boost engagement and conversions. Have you read our article about the benefits of adding video to your website? Check it out now 👉 abacusmarketing.co.uk/benefits-of-ad… #AbacusMarketing

Discover YouTube's latest initiative to enhance transparency on AI-generated content. Creators are now obliged to reveal their use of AI tools when uploading authentic looking content, thanks to a new feature within Creator Studio. #AbacusMarketing #YouTube #AIGeneratedContent

Exciting news! Google is making changes to Google Analytics to ensure smoother data tracking alignment between Google Ads and Analytics. #AbacusMarketing #GoogleAnalytics #GoogleAds

Discover the full story behind Edward Enninful's transformative journey as Editor of Vogue UK. Dive deeper into the marketing lessons and brand evolution in our latest blog article. Read more 👉 bit.ly/3U4fNQM #AbacusMarketing #Marketing #MarketingInsights

Embracing diversity isn't just about ticking boxes – it's about reshaping the narrative! By acknowledging the richness of different experiences, backgrounds and beliefs, we open doors to fresh insights and innovative approaches. #AbacusMarketing #ContentMarketing

Did you know that micro-influencers are gaining more traction in 2024? Read our article about the benefits of influencer marketing👉 abacusmarketing.co.uk/enduring-power…

Meta is rolling out new generative AI tools, giving marketers even more creative power. From better text and image generation to seamless text overlays, all in one place within Ads Manager. #AbacusMarketing #Meta #AIAdvertising

Exciting updates from Google at #IO2024! During its latest I/O 2024 conference, Google announced a range of advanced, new AI features, including conversational search, enhanced image and video generation capabilities, personalised chatbots and more. #AbacusMarketing #GoogleIO

Thankful for our amazing customers who've shared their happiness through fantastic reviews.⭐️⭐️⭐️⭐️⭐️ 🔗 abacusmarketing.co.uk #AbacusMarketing #ClientReview #SuccessStories

Did you know that according to MailChimp, email remains a powerful tool despite the rise of social media? With impressive open and click-through rates, it's your key to driving traffic and fostering strong customer relationships. 💌 #AbacusMarketing #EmailMarketing

LinkedIn is introducing “The Wire” a new video sponsorship program that lets brands run in-stream video ads alongside trusted publisher content. With rising video consumption, this placement can boost the credibility of your promotions and enhance visibility. #LinkedInAds

How do Britons prioritise authenticity amid curated feeds? Canvas8's interviews reveal insights. #AbacusMarketing #Canvas8 #SocialMediaInsights

💡 Did you know? User generated content (UGC) is a game-changer for brands! An increasing number of consumers trust UGC more because it feels real and relatable. #AbacusMarketing #UGC #Authenticity

Google is bringing AI-powered features to Google Analytics! These updates are part of Google Analytics 4, set to replace existing tools. Upgrade soon, as older versions will be discontinued on 1 July 2024. 🔗abacusmarketing.co.uk #AbacusMarketing #GoogleAnalytics #AI

Did you know that 88% of people trust online reviews as much as personal recommendations? Building a strong reputation online is more important than ever. #OnlineReputation #Trust #CustomerReviews

Today merely offering a good product or service is insufficient. Companies must ensure a seamless and positive experience for their customers at every stage, from initial awareness to post purchase support. #AbacusMarketing #CustomerExperience #BusinessStrategy

Google is integrating Google Lens search into its Chrome browser on desktop. Users can search for anything they see on their screen with a simple click, enhancing discovery and engagement. #AbacusMarketing #DigitalMarketing #AI #GoogleLens

We're so grateful for clients who appreciate our dedication to creativity and quality. 🙏 Thank you for trusting us with your projects! Curious to see how we can help your business thrive? Discover our services at abacusmarketing.co.uk/what-we-do #AbacusMarketing #MarketingServices

LinkedIn has just launched a new video carousel feature! This feature offers a powerful way to reach a highly targeted audience with engaging video content, boosting the chances of connecting with potential clients and customers. #AbacusMarketing #LinkedInUpdates