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Breaking news, trends and analysis—on advertising, marketing, commercials, agencies, tech and data. More brand innovation @creativitymag.

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linkhttp://adage.com calendar_today21-01-2008 04:14:09

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Intuit Inc. is pausing hiring in its Credit Karma unit as souring business sentiment is slowing the pace of lending. ow.ly/6zkX50Lr8o0

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Garett Sloane(@GarettSloane) 's Twitter Profile Photo

We Ad Age saw Mediabrands' Musk memo to brands, advising to pause ads, and it's pretty harsh. Also, noteworthy: LeBron James is close with IPG, and the star has shared his concerns, too, quite publicly. adage.com/article/digita…

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Walmart is encouraging people to ignore those TPS reports and instead head to its site on Mondays as it enlists much of the cast of the 1999 movie “Office Space” as part of a multi-faceted 2022 holiday campaign. ow.ly/n31350Lr8gZ

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Oh and while brands fret over Twitter, Meta is announcing progress in meeting MRC standards on brand safety. adage.com/article/digita…

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“They’re not saying it’s business as usual,” said one ad agency executive, who spoke with Twitter reps on Monday. “But they are reiterating that content moderation policies have not changed.” ow.ly/LgzM50Lr0s4

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Amid heightened economic anxiety, most retailers are highlighting deals and discounts with marketing this holiday season. But not Etsy.

The online craft marketplace is instead emphasizing the specialness—and not the price—of one-of-a-kind items as gifts. ow.ly/hELK50LqYvm

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'The platform [Roblox] allows players to become familiar with relevant concepts, such as digital identity, economy and socialization, while in a closed, protected environment.'

👀Read more on Ad Age
adage.com/article/digita…

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Garett Sloane(@GarettSloane) 's Twitter Profile Photo

We have been told by multiple people that in fact high-level meetings are taking place between agencies, brands and Musk. Whether they help or not, is another question. adage.com/article/digita…

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Innovid(@innovid) 's Twitter Profile Photo

Some Friday motivation for you... Head over to Ad Age to discover how fantastic ms. and Tubi are ✨reimagining✨ TV advertising and measurement with

🤯 ➡️ bit.ly/3sgAgTD

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After two years of emotional holiday ad campaigns, Kohl’s is meeting its customers where they need it to be—with promotions and value.

A holiday anthem spot released today gives Kohl’s Cash, the retailer’s coupon program, a starring role. ow.ly/OucW50LqMyl

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Paramount has restructured its ad sales leadership to streamline its relationship with media buyers.

Under the leadership of John Halley, Paramount’s sales team will feature dedicated holding company, digital and specialty content teams. ow.ly/9wI350LqYeR

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We're incredibly proud to announce we've been appointed Dropbox's global media agency 🎉

A significant win for GALE and a testament to our talented people and the strength of our offering.

Thanks Ad Age and Brian Bonilla for the great piece!

adage.com/article/agency…

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Meta, the owner of Facebook and Instagram, announced it completed Media Rating Council accreditation in a process that tested its brand safety standards for advertisers. ow.ly/uz9J50LqMUE

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Nielsen(@nielsen) 's Twitter Profile Photo

We've consolidated findings from more than 610 studies we've run over the past four years on podcast advertising to uncover how ads affect performance metrics and intent.

More on our findings from Ad Age 👇 nlsn.co/6013MSiQ7

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This holiday season, retail giant Target is boosting its investment in Black and Latino-owned media by 30% - a move that is part of the company’s commitments. More from Adrianne Pasquarelli in @Adage. bit.ly/3FzBHnS.

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Target will spend 30% more with Black and Latino-owned media this holiday season, a spokeswoman said, noting that the move is part of Target’s diversity, equity and inclusion commitments. ow.ly/qEll50LqLwb

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