Clubs are fine replacing loyal fans for fans who will happily pay more. But they'd do well to remember that football changes fast. Our ascension has been rapid. It can quickly go the opposite way, and they need those fans they pushed away. Do better, Villa.

This is not right. Surely all football fans can see this. We all stand with Mabel #SaveOurConcessions hammersunited.com/mabel-arnolds-…

These excessive ticket price rises are happening everywhere. So much for rewarding loyalty. Villa fans criticise the ridiculous hike in prices for Champions League. We stand with ⁦Villa Trust⁩ all the way. theguardian.com/football/artic…

This is a very, very sad day for our football club. I’ve been going to VP for 63 years, only to be treated like this when we return to the good times, on the pitch. Chris Heck You should be completely ashamed of yourself. It’s not “your club” it’s “OURS”!

So Chris Heck thank you for ruining what should be the best time to be a Villa fan!🤬 The second you announced those UECL prices today you killed a part of the soul of MY club. Saying UTV in a video once a week does not give u the right to treat us like this !!! #disgrace

We stand with Villa Trust their club has done what our club did. Instead of rewarding loyalty, they exploit it. These club owners think us fans are incapable of mobilising with other club fan groups. More fool them.

Heck's Hike damages the feelgood factor around a great club. Imposing a US ticketing strategy on an English club is both folly and arrogance. Column. #AVFC open.substack.com/pub/henrywinte…

🎶Is this the price for Barcelona🎶 🎶Bayern Munich, Juve, Bologna🎶 🎶Chris Heck is taking over🎶 🎶The job centre awaits for me🎶 😭😭😭

Aston Villa are charging extremely high prices for their Champions League group games, starting at £85 and going up to £97. What do you think would’ve been a fair price for these games for the Villa fans? 🤔

if you haven’t already, and want to rightfully complain about ticking issues/prices. #avfc [email protected]

Chris Heck You knew the ticket prices would be deeply unpopular, you did it anyway. There's a limited timeframe now for you to reverse your terrible call. After that, you'll never regain the trust of many fans and that's just a fact. 24 hours Chris, tick tock.

Your voices have gone unheard, whilst I wouldn’t expect anybody to miss Villa v Bayern and it would be unfair to Unai and the hard work the team have done on the pitch to suffer at the result of issues off the pitch. I would suggest not spending a penny in VP on game day. Get

Yep. Don’t spend a penny at Villa Park. Grab food before and after elsewhere, let’s make our voices heard, we shouldn’t back down over this and accept it as the new norm, because it will happen time and time again and get worse and worse.

We can confirm our eagerly-anticipated plans for action opposing the disgraceful Champions League ticket pricing structure announced by the club ahead of the home match against Everton. Join us in letting the club know it is time to stop exploiting loyalty.

As shared on Twitter and social media. Please see below re: Call To Action - No To Exorbitant Champions League Ticket Pricing 👇🏼

Every single Villa fan should be emailing [email protected] to put across the disappointment at the outrageous pricing for the Champions League games. Let them know how you feel. #AVFC

Spread it everywhere #AVFC

Ok Aston Villa are you happy with the reaction to this . How about a statement . This is a pr disaster. What have you done

Aston Villa fans, all that money you were going to spend inside VP at the Everton game but now might not; can I suggest you instead consider using just a bit of it to support those in our society that need your help the most 🙏🏻 #AVFC #UTV #AVLEVE #VTID