Michael Smart (@michaelsmartpr) 's Twitter Profile
Michael Smart

@michaelsmartpr

Helping PR pros boost salaries and autonomy. Once rolled a 206 on Wii Bowling. Twice left my laptop on airplanes. Faith, family, football. #GoCougs

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linkhttps://michaelsmartpr.com/pitchboostvideos calendar_today21-11-2008 22:57:07

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Michael Smart (@michaelsmartpr) 's Twitter Profile Photo

Fascinated by political media strategies? So am I. But remember, your PR playbook should be based on real-world cases relevant to your market, not high-stakes political maneuvers: buff.ly/3S6edMF

Michael Smart (@michaelsmartpr) 's Twitter Profile Photo

I gotta believe the PR team inside CrowdStrike knew their CEO’s first public message after their recent massive fail wasn’t on point: buff.ly/4fluCqv

Michael Smart (@michaelsmartpr) 's Twitter Profile Photo

If you really don’t like your job, if PR is drudgery for you and you don’t see that changing, why are you hanging on? buff.ly/3AC5ewY

Michael Smart (@michaelsmartpr) 's Twitter Profile Photo

Why do PR pros overwork themselves? I'm guessing that we skew more toward people-pleasing tendencies (both a weakness and a strength in this field). Whatever the cause, it's real, as documented in Muck Rack's new "State of Work-Life Balance in PR" study. muckrack.com/guides/state-o…

Michael Smart (@michaelsmartpr) 's Twitter Profile Photo

Underemployment and the TV, reasons why a PR pro may not respond to a journalist, and the most important PR article of the year – don't miss these: buff.ly/47h6W30