1⃣ Netflx Ad Tier memberships were up 34% this quarter. 2⃣In-house adtech will bring the targeting capabilities advertisers asked for. Rolls out in Canada 1st. 3⃣They're also working on incrementality measurement. More insights from their earnings call here 👉

🚨Holy Shit: 1⃣Google is not deprecating 3P Cookies in Chrome. 2⃣Instead it will offer user choice via the UI. 3⃣It's discussing the path to rollout with regulators.

Some say this shows Apple & Google further diverging when it comes to Privacy🕵️ That's logical as the news Google won't deprecate 🍪comes directly after Apple announced Private Browsing 2.0. But Google also announced that they will rollout IP protection for incognito browsing👀

It's been a crazy 24 hours: Google isn't going to deprecate 3rd Party🍪's Instead it will be consumers that pull the trigger🔫 As usual Eric Seufert views are on point👉

Great example of competitor conquesting from Apple here on content about the new Made by Google Pixel 9. Ads are served by Innovid. Side note: Long time The Verge reader & I love their content but what's everyone's POV on the levels of ad clutter here, acceptable or not?

This is big news in the world of attention measurement because: 1⃣ The majority of consumer time is spent in app. 2⃣IAS works with Lumen for attention & historically they couldn't measure in app. 3⃣Lumen is widely considered to have the best deterministic eye tracking panel.

Some great insights into the CTV market here from Paul Gubbins & Mark Giblin. Looking forward to the next episode!

Wow: Outbrain Acquires Teads From Altice For $1 Billion the ⁦AdExchanger⁩ with the scoop 🤯 via ⁦matt barash⁩ adexchanger.com/online-adverti…

News/thoughts on #TeaBrain: 1⃣Outbrain to pay Altice $1bn for Teads $725m of which is cash up front 2⃣Altice bought Teads for $307m in 2017 but needed to offload it to service debt 3⃣Teads has a good upper funnel product, which will complement Outbrains lower funnel solutions

An inconvenient meme.

Google on last look, it “creates a big advantage" Removing this advantage, results in a 21% revenue loss for Google display ads and a 9% revenue loss for DV360 – 14% combined. Interesting read from Allison Schiff adexchanger.com/platforms/than…

Good news: IAB & MRC to collaborate on Attention Measurement.This is an area that is crying out for standards, so I think there should be a binary, Yes/No did the ad received attention then a more nuanced measure: The amount of time it received attention. adexchanger.com/measurement/sc…

Google offered to sell AdX to stave off EU: reuters.com/technology/goo…