Yale School of Management
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http://som.yale.edu 08-01-2009 21:52:05
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Is the newest trendy product encouraging shoppers to buy to avoid inflation? Jennie Liu with the Yale Center for Customer Insights (YCCI @ Yale SOM) shares in a Marketplace article that "newness" could make buyers feel less-guilty about the purchase. Read more: yalesom.io/4dV7bD6