If you're a health Brand and you're not making content on YouTube and Instagram, You're losing out like anything. Health content is going to boom in India like anything super soon. Infact I've some IP ideas that brands can execute with a decent budget and build a super good

Indian Startups in the Spirituality/Astrology/Faith space are sitting on the GOLDMINE of content. If you're building in this category and not doing content - you've no idea what you're missing out. Spirituality/Mythology/Astrology/Culture/Religion-based content will be VERY big

Why are news channels so sensational? Why are the debates so loud? Why can't they talk like normal human beings? Retention. Think of news shows as reels/youtube videos. As Creators, you make a video and do everything for retention. But you make 2-4 videos per week. Which

Content creators, Please don't clickbait so much that you end up desensitizing your audience. For example, If you show off money in every video, you audience gets desensitized to it - and it loses clickability.

There’s a big opportunity for VC firms in India to invest in video content creation. Because there's a Content gap in the market. Won't reveal the exact idea, but just think on these lines: Most "business case study" channels right now are not talking about business - rather

Why does Low Effort Content go Viral? Why do people make stupid insta reels and get millions of views? Why do some youtube videos go Viral without a Thumbnail? Because it's never about the effort. It's always about the output. Think about it: You don't care how much efforts