Summer's here and it's prime time for #DOOH ads! With more people out and about, DOOH's bright screens and real-time updates make your ads pop. Target the right crowd with spot-on messaging and dynamic content! MarTech martech.org/why-digital-ou…

#DOOH and #CTV are blending with small screens at bars and gas stations. As DOOH grows, OOH TV offers a cost-effective way to reach people in the right place at the right time. It’s a fun new twist on ads, though it still has some limits. #Advertising emarketer.com/content/out-of…

Pizza Hut is making waves as the official sponsor of the 2024 World Championship Domino Tournament! 🍕 Their new #DOOH campaign, “people who like Dominoes love Pizza Hut,” brings vibrant, engaging content to digital screens! #DigitalAdvertising Pizza Hut performancemarketingworld.com/article/188097…

.JCDecaux Global is merging traditional #OOH with digital and programmatic to create a powerful mix. #pDOOH uses real-time data for precise targeting and flexibility, making ads more dynamic and impactful. Yep - the future of advertising is here! themediaonline.co.za/2024/07/tradit…

Yes, #pDOOH is changing the game, but not everyone knows how to use it effectively. The key is combining pDOOH with other channels to up your reach and engagement. Time to mix real-world and online ads for the win. The Drum thedrum.com/open-mic/solvi…

Startups are blending #DOOH and CTV by running targeted ads in bars and restaurants. 🍻 They’re reaching young, sports-loving Texans with premium ad spots at lower costs. With plans to expand, this could be a major player in #adtech! @Adexchanger adexchanger.com/ctv-roundup/th…

Another benefit of #DOOH? The ability to update ads and keep them relevant for upcoming events. In this case, it was for Team Ireland at this year's #Olympics. Guess we'll just have to wait another four years...

.Google’s new plan to let users choose cookie consent instead of deprecating them might ease regulatory pressures, but adds uncertainty for #Adtech. As the industry adjusts, will this shift create clarity or just extend the cookie conundrum? 🍪 Ad Age adage.com/article/digita…

By addressing credibility issues, embracing #DigitalTransformation, and ensuring transparency and measurement, #OOH can unlock significant growth potential and become a more attractive channel for advertisers. #Advertising the-media-leader.com/how-do-we-prov…

Recent ads from Google and Meta show the challenge of balancing innovation with relatability. How can marketers effectively highlight #AI’s benefits without sparking concerns about replacing human creativity? #Advertising Digiday digiday.com/?p=551583

#DOOH has come a long way and is now an essential part of #omnichannel advertising strategies. 58% of marketers use it in video campaigns, and 49% mix it with TV and mobile. 📲 MediaPost mediapost.com/publications/a…

#DOOH advertising is evolving, and its impact on health and wellness is gaining traction! From promoting fitness routines to mental health awareness, DOOH is more than just ads—it's a tool for positive change. #HealthTech Bizcommunity.com bizcommunity.com/article/dooh-i…

#pDOOH is revolutionizing the ad space by offering transparency and quality that traditional programmatic media often lacks. Just like choosing premium toilet paper for quality, pDOOH ensures your #ads are placed where they’ll make the biggest impact. adexchanger.com/adexchanger-ta…

With Google's #cookie deprecation plans in flux, many are wondering about the future of #DigitalAdvertising. One thing’s clear: #DOOH advertising bypasses all cookie worries, offering impactful, non-digital engagement, free from the cookie conundrum. adexchanger.com/data-driven-th…

OOH #advertising is evolving rapidly with several exciting trends shaping the landscape! From #personalization to weather targeting that displays local and relevant messaging. These trends are transforming #OOH into a powerful, adaptable medium! thedrum.com/open-mic/ooh-a…

Fall is coming, and so are new trends! People love cozy home goods, seasonal treats, and tech upgrades, with a focus on sustainability. With #DOOH advertising, you can show off your fall offers and connect with people where they’re out and about. 🍂 bakemag.com/articles/19245…

Great insights on the evolving role of #OOH advertising in sports! ⚽️ 🏅 As fan engagement deepens with every game, the blend of real-time, dynamic content through #DOOH creates unparalleled opportunities for brands. exchangewire.com/blog/2024/08/1…

#DOOH advertising is transforming place branding by integrating dynamic, interactive experiences into public spaces. Imagine live updates, personalized content, and immersive ads that bring a location’s story to life in real-time. Fast Company fastcompany.com/91171424/the-f…

Exciting times for digital out-of-home in NYC! This billboard near Bryant Park by Branded Cities and SNA Displays is a fantastic example of how innovative LED solutions are transforming urban spaces and engaging millions weekly. #DigitalSignage #OOH digitalsignagetoday.com/news/branded-c…

Yep - OOH advertising is thriving, with #DOOH driving much of the buzz. 🐝 Brands are increasingly embracing DOOH for its innovative and engaging capabilities, reflecting its crucial role in the advertising landscape. Here's to more good news! displaydaily.com/record-breakin…