Just a normal Wednesday for Bondfire Strategy digging into data and performing #marketing #analysis, which we obviously do wicked fast 🏎 😉

The world moves fast. Trends come and go, and new innovations hit the market daily. If we don't take a moment each quarter to evaluate our competitive landscape, we may miss out on some important insights. Check out our latest blog to get started. bit.ly/3MVN4XG

Gather your team, it's time to observe our marketplace. Take a look at your competition, where are they excelling? What barriers are we facing to reaching our goals? Now is the time to walk through a team exercise to assess your competition. More info: bit.ly/3MVN4XG

Evaluating our competitive landscape is as easy as 1, 2, 3. bit.ly/3MVN4XG

Not only does this approach give you clear direction, but it also helps your team understand what they need to do and why. The resulting strategy provides a path for rationalizing decisions and supporting initiatives over an extended period of time.

Short-form videos are all the rage. Now #TikTok has launched a new era of bite-sized videos where authenticity is key. Already finding it difficult to pare down your talking points in a video? Now is the time to refine your messaging and get comfortable on screen. #video

Strategy is the art of creating a successful plan that clarifies the path to results. It's more than just a set of tactics. It's a focused effort to achieve a specific goal that is clear, concise, and compelling. Use your strengths to turn a threat into an opportunity.

Are you making the most out of your Stories? Capturing those real-life business moments in bite-sized pieces can do wonders for growth and customer connection. #TuesdayTip #customerexperience

The last five years have seen many music and gaming services lean more on the social side of things – whether that's in the form of live stream events on Fortnite or campaigns like Spotify Wrapped. Are there ways your business can take advantage of these opportunities?

People want to see brands as a human, which means that it's less about us sharing information and more about creating conversation. The way you foster a great consumer experience online is by well, being a bit more human. What brands do you love to engage with online?

Strategy is the essence of any great business. And so, the right strategy creates strength by design. It can help you identify a competitive advantage you never knew you had. It can help you gain new customers, retain old ones and even help to weather difficult economic times.

HOT TIP: A great marketing strategy is one that is aligned with your target market. Review your own customer data, and see any patterns in how they make decisions with you. Consistent optimization is necessary to make sure that you're meeting your customer where they are.

You need to give people a compelling reason to stick around. So how do you attract and keep loyal customers? What does your audience love about your brand?

We believe that your customers' website journey should be as easy to navigate as the products they own. Take a look at your site - are you selling to a customer, or are you guiding them? If it's tough to answer, maybe it's time to audit your #userexperience. #webanalytics

It's the mindset, actions, and behaviors that guide how we operate as a whole, each day of the year. A strategy is a system to make decisions – it helps evaluate options and identify which ones contribute most to success.

Search engine optimization (SEO) has been at the forefront of digital marketing success. Yet, this topic still feels overwhelming. The real secret to great SEO is creating content your customers actually care about, and providing it on the platforms they use the most. #SEO

The online marketplace is flooded with choices. Customers can easily be swayed to go elsewhere if they don't have a great experience with you. Now, #GA4 places a focus on the first-time #userexperience. Perfecting that journey could make or break your business. #webanalytics

Let's talk social media metrics. Have you ever thought? ❤️ What posts do my followers like to see? 📍 Where is my community located? Social media metrics can provide these insights and so much more. bit.ly/3xGnTU5 #socialanalytics #engagement

Most platforms today report basic demographics such as age and gender. We recommend paying more attention to generational shifts than exact age breakdowns. Each generation has different values, motivations, and digital usage. bit.ly/3xGnTU5 #demographics

Open your mind to brainstorming. Yes… Brainstorming! Dissect your social media metrics for what worked and what maybe didn't do too well. These insights will allow you to strategize your content for your audience to increase future engagement. bit.ly/3xGnTU5 #insights