Breaking: Formula E has announced a 3-year sponsorship deal with digital services and consulting firm Infosys. Firm will use AI to improve fan experience and carbon reporting sportbusiness.com/news/formula-e…

EXCLUSIVE: U-Next is nearing exclusive media rights for the Premier League and FA Cup in Japan. Starting from 2025-26, the streaming platform will assume #PL rights currently held by Eclat Media Group, while also acquiring DAZN’s FA Cup rights from next season. ✍ Imran Yusuf

.Supponor and Bruin-owned TGI Sport planning to build a new remote operating centre together in South America to serve the region with virtual advertising services. Partnership set to be announced at today's #SPORTEL conference in Buenos Aires sportbusiness.com/news/supponor-…

Ambushers spotted in Frankfurt. I am sure the UEFA Legal Team is on it!

Mastercard UEFA Champions League extension finally confirmed. SportBusiness reported the two parties were at contracting stage in June last year. Deal now into its 30th year: sportbusiness.com/news-in-brief/…

BREAKING - Uefa to canvass agency market again for global commercial rights sales to flagship club competitions in RFP inviting bids for 3 or 6 seasons. RFP run by UCCSA, the JV set up by Uefa / ECA which ran last process. TEAM and Relevent the incumbents. sportbusiness.com/news/uefa-club…

EXCLUSIVE: Tottenham is in the market for a new sleeve sponsor after Cinch opted not to extend its deal, SportBusiness understands. As exclusively reported earlier this year, #Spurs are set to announce a new training kit deal with BetMGM from next season. ✍️ Ben Cronin

Tottenham will be lining up a new sleeve sponsor for next season after Cinch decided not to extend contract. Comes after loss-making car retailer replaced as Crystal Palace F.C. main shirt sponsor and also exited SPFL title deal early #COYS sportbusiness.com/news/exclusive…

Chinese brands account for a significant proportion of the sponsorship revenue for #euro2024 and Uefa's men's national team football programme. Understand sponsorship agency CAA Eleven has once again hit its targets. Read our analysis of every deal here: sponsorship.sportbusiness.com/2024/06/chines…

Qatar Airways/Uefa national team football extension finally announced. Deal an an open secret since airline and Visit Qatar tourism brand appeared on pitch-side LED at Nations League finals last year. More detailed info on #EURo2024 sponsorship here: sponsorship.sportbusiness.com/2024/06/chines…

Uefa Europa League & Conference League likely to have new betting sponsor next season. Understand Bwin has opted not to extend - was first ever betting sponsor of the 2 comps

TGI Sport continues to tighten grip on virtual ad sector. Firm soon to announce deal to fully acquire Supponor. TGI has bought 6 companies in 2 years since Bruin Capital became co-owner sportbusiness.com/news/tgi-sport…

Understand FedEx the latest brand to extend its global sponsorship deal with the #UCL. PlayStation also expected to announce a renewal in next few weeks. That leaves just two global slots available to sponsor 🏆⚽️

The London Stadium and West Ham's search for a naming sponsor goes on after leading candidate Allianz opted to sponsor Twickenham. Sources told me the insurance firm felt rugby a better 'brand fit' sportbusiness.com/news/london-st…

🏟 The search continues for a naming sponsor for the London Stadium as Allianz chooses to rename Twickenham instead. ⚒️ Despite advanced talks, and the involvement of London Mayor Sadiq Khan, the insurance giant saw a better ‘brand fit’ with rugby. Tenants West Ham would stand

Bet365 finally announced as UEFA Champions League sponsor, confirming our Jan exclusive. Deal a long time in the making. Brand selected as preferred bidder as far back as May last year. Delay believed to be related to complexity of activating betting brand in multiple markets #UCL

Cosmetics brands sponsoring women's sport an emerging trend. Billie Jean King Cup the latest to benefit in deal with e.l.f. Cosmetics. Brand will also sponsor companion women's sport conference in Malaga: sponsorship.sportbusiness.com/2024/08/billie…

EXCLUSIVE: American Express is in advanced talks to become a second-tier Official Partner of Formula 1, upgrading its current regional sponsorship. Amex is expected to pay a premium due to high competition in #F1's payment services sector. ✍ Matthew Williams

.Inter Miami CF announce training kit deal with blockchain platform Polkadot. Deal brokered by Orsen agency which claims this is first ever sports sponsorship deal with a DAO. Agency held referendum with token holders to approve deal: sportbusiness.com/news/inter-mia…

Oppo downsizing its sponsorship portfolio. Brand no longer a top-tier #ChampionsLeague sponsor, having taken a second-tier 'enhanced licensing' package for next 3-year cycle. Brand also exited Wimbledon and Roland Garros deals earlier this year