"Be the enemy of boring content, it's easier said than done in practice" - @StevenxHardy, head of social media at NATO explains how the alliance engages on social media in the #SoMeInsights podcast with Dante Licona & @Luefkens. 🎙️🔗open.spotify.com/episode/0lsvxI… #DigitalDiplomacy

"Be the enemy of boring content!" What a pleasure to pick the brains of @StevenxHardy, NATO's digital lead in our #SoMeInsights podcast with Dante Licona. Please subscribe: 🎙️🔗open.spotify.com/episode/0lsvxI… #DigitalDiplomacy

A membership organization creates big opportunities for social media. Hear from Steven Hardy how a single YouTube video -produced by a team in Poland- got 50 million views & attracted 25% of NATO YT subscribers. Join Matthias Lüfkens 👮‍♂️🇪🇺 & I for #SoMeInsights 🎙️

I spent the past weeks counting followers🧮 The result is this long-form thread. #DigitalDiplomacy

Nice to meet you, Bonn! Great to be in town for workshops with UN Volunteers. After a journey that took longer than expected, the beautiful view of the Rhine River from the 29th floor of UN Bonn was a nice reward. Many thanks to the UNV colleagues for the candid discussions.

X/Twitter is still the most used social media platform among World Leaders. The latest DigiTips🧞 #DigitalDiplomacy study reveals that 190 out of 193 United Nations Member States have a presence here. Only Laos, Turkmenistan and DPRK don't have a national government presence (although the UN Missions in NY

“Thank you Tedros Adhanom Ghebreyesus, for seeing small countries when others didn’t see us” Powerful words by Barbados Prime Minister Mia Amor Mottley. #WHA77

Why the engagement on Instagram is higher for individuals than organizations? "Because people want to see the world through the eyes of other individuals" more than they want to consume polished content from publishers. These words by Adam Mosseri (Head of Instagram) resonate

Are you a student or recent graduate with social media skills and would like to join our UNHCR, the UN Refugee Agency team? We are looking for our next Global Social Media Intern. #UNjobs #UNinternship #Internship #SocialMedia #WithRefugees unhcr.wd3.myworkdayjobs.com/External/job/G…

On the World Day Against Child Labour, delegates at the #ILC2024 shared what this day means to them #EndChildLabour ILO action to End Child Labour

How @WTO creates social media content? @Jana174 shared with @Luefkens and I #SoMeInsights Her team have a "zero tolerance" for jargon for 𝘀𝗼𝗺𝗲 of the content, and they focus on crafting content that is good for WTO, good for the audience, and good for the platforms.

The winning formula for impactful content: "It has to be good for the organization, good for the platform, and good for the audience."  Listen to @Jana174 on the latest episode of our #SoMeInsights podcast with Dante Licona. ➡️🎙️open.spotify.com/episode/1APKk3….

Government communication. How hard can it be, right? 😏 Well, for all of us who have communicated on behalf of a government, I can tell you, there is not a single easy day in the office. That’s why it was such an honor to spend two days with seasoned communicators from the

The Belgian EU Presidency ends today 🇧🇪 Laurens Soenen shares some highlights of #EU2024BE with Dante Licona & @Luefkens in the #SoMeInsights podcast ➡️🎙️open.spotify.com/episode/1zLDOS…

📲 It is the last day of @EU2024BE and we still have some content to publish. How have we managed the Presidency accounts on 6 different platforms, reached our target audiences and coordinated content about more than 500 events? ⤵️ Listen to the latest #SoMeInsights podcast.

For communicating the realities of extreme heat, flooding or displacement, having more relatable ways to make messages more easily understood, compact & approachable could literally save lives & livelihoods — my thoughts on #WorldEmojiDay in Forbes forbes.com/sites/sanammah…

Show us your sport without using words. That’s awesome #OlympicGames content, SuperSport 🏆 👏🏽