And later, Minister Heydon took part in the official launch of the Spirit of Ireland programme in China, a programme which promotes Irish spirits in several export markets around the world

Campaign to promote Irish alcohol to Chinese middle class launched independent.ie/business/irish…

New on the blog: A piece on the curious case of the Leitrim gin distillery that also makes very nice whiskey tripledistilled.blog/2024/09/03/the…

'With ties to the Irish whiskey industry through its association with Ireland’s Boann distillery, the category will play a key role in the InnoBev portfolio. It was a key attraction for Swizz, who shares that a DNA test revealed his heritage is 30% Irish' thespiritsbusiness.com/2024/09/the-bi…

Diageo-owned Rockshore launches non-alcoholic beer as demand grows independent.ie/irish-news/dia…

Family-run craft brewery O Brother Brewing has launched four of its beers in 78 Tesco stores across Ireland this autumn rte.ie/news/business/…

Pernod silent on report of plan to sell whisky brand Imperial Blue just-drinks.com/news/pernod-si… via @just_drinks

Breakthrough deal in Germany for Rostrevor’s Killowen Distillery with new deal farminglife.com/country-and-fa…

Dégustation… in what order would you try them?

If you want any piece of furniture in your house to look like this simply get a golden retriever

I love the every thing app

A strange harvest.

Pernod Ricard ends PSG sponsorship deal after Marseille fans threaten boycott independent.ie/business/world…

Fred Again pops up in Dick Macks in Dingle independent.ie/regionals/kerr…

Cash-strapped consumers are giving Australia's liquor makers a headache reuters.com/business/retai…

Waterford Distillery has announced the release of Cuvée Luna - a single malt whisky made from 100% Irish barley farmed using biodynamic methods thespiritsbusiness.com/2024/09/waterf…

Four distinctive new Irish whiskeys to try irishtimes.com/food/drink/202…

Morning.