When building a personal brand always strive for: Value > Optics.

It’s #PCOSAwarenessMonth and we are sitting down with Skinfluencer, Editor, and PCOS champion Zithobile Macheli to unpack what PCOS is and how you can navigate through it in your daily life. Click this link to watch the full episode youtu.be/iWDM1EDIPLw?si…

I'd like to raise awareness about the fact that Castle Milk Stout 's latest campaign, #Afrikaraoke, is a replica of my African karaoke event, which I've been working on since as far back as 2020. A THREAD 🧵 Please help me RT.

Most of these photographers that I’ve encountered at events only capture the well known people and don’t really care about telling the story and capturing the key moment

If you want to script influencers, let them know before they shoot. Don’t script them after they send content for approval. Content approval is a process that makes sure that an influencer has honoured the terms and conditions of the brief.

The six types of boundaries

If you’re building a personal brand, don’t make the mistake of thinking that a videographer & photographer are creative strategist. Some can be, but most won’t be. You need a strategist who will design and manage the building of your brand.

The most boring activity is chasing brands and agencies to pay and honour the contracts they’ve entered into with you. I don’t wish that on anyone.

The Voice of Marketing Absolutely—there’s nothing more frustrating than chasing payments you’re owed. What do you think can be done to hold brands and agencies more accountable, without burning bridges? Do you take larger upfront fees?

Then they gaslight you 😬🫨

President Cyril Ramaphosa signs the Basic Education Laws Amendment (BELA) Bill into law. The #BELABill aims to strengthen governance within South Africa's education sector.

Creator Business: Both parties are required to honour the contract, not just the influencer. If client takes long to approve work, a creator can’t be expected to adhere to the agreed deliverable dates, as the campaign rollout has changed due to client extending the approval

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Every business has its issues. Even advertising firms battle to advertise themselves, sales training firms battle to sell, accounting firms battle with their own books, & so on. Business is complex & run by fallible and unpredictable human beings, which ensures it's always hard.

Influencer marketing is not a one size fits all endeavour. Campaign briefs must be customised to fit the influencers content approach.

Business is personal.

I wish you the courage to leave environments that harden you. Environments that keep you in survival mode. Environments that constantly make you question your worth.