Killer starting prices by Mahindra. Manufacturer also claims the base variant isn’t exactly bare bones!

With these prices Mahindra has knocked (or Roxxed) it out of the park. And after Jimny has tanked, Thar Roxx has no direct rival Expect another winner from Mahindra.

Took the Mahindra Thar ROXX to the backwaters in Kumarakom. Of course I forgot how stressful driving in Kerala is, but this car did manage to deal with traffic on the narrow winding roads fairly well. #KushanDrives #TharROXX

#AutoWithMC | A highway worthy, family-friendly, bonafide SUV for the ages🚙 The Mahindra Thar has gone on to become one of the most celebrated and recognisable automobiles, here’s the review 👇 moneycontrol.com/automobile/the… Parth Chāran #TharROXX #Mahindra #Automobile

What does an exceptional blend of sophistication and performance feel like? Here's what our guests had to say about their drive with the #TharROXX. #THESUV #ExploreTheImpossible

What goes into creating 'THE' SUV? Hear the brand, design, engineering, and product story of the all-new Thar ROXX. Watch the highlights here : youtu.be/nJQGx78OfPQ?si… #THESUV #TharROXX #ExploreTheImpossible

Mahindra has played a master-stroke with the Thar Roxx - this car is very well equipped & quite desirable, it is sure to eat into sales of pseudo SUVs which are FWD! 5-door Thar is sure to become a top-seller for Mahindra & could also dominate the Rs. 15-25 lakh segment!

A night to remember ft. Farhan Live and Thar ROXX. #THESUV #ExploreTheImpossible #TharROXX

4 wheels that carried the nation's anticipation now set a new standard in the world of SUVs - the only one that matters! Introducing the all new Thar ROXX. Prices start at Petrol: ₹12.99 Lakh* Diesel: ₹13.99 Lakh* Know more: auto.mahindra.com/thar-roxx.html #THESUV #TharROXX

You are two steps away from owning #THESUV. Test drives start from 14th September and Bookings open on 3rd October. Know more: auto.mahindra.com/suv/thar-roxx/… #THESUV #TharROXX #ExploreTheImpossible

A day etched in our memory! Relive Launch Day where the origin story of the all-new #TharROXX was revealed, as #THESUV hit the roads. Know more: auto.mahindra.com/suv/thar-roxx/… #THESUV #ExploreTheImpossible #TharROXX

When you have a motorhead like John Abraham in on all the action, you know for sure that the #TharROXX is truly #THESUV. Know more: auto.mahindra.com/suv/thar-roxx/… #ExploreTheImpossible

It's all about turning heads when it comes to #THESUV. And it is the MX5 variant of the all-new #TharROXX where style meets substance. Know more: auto.mahindra.com/suv/thar-roxx/… #THESUV #ExploreTheImpossible

Thar ROXX #1, 'THE' first of 'THE' SUV to be delivered in India, is looking for a rockstar to claim the driver's seat. Registrations for the auction are live, bids start September 15th. Are you ready? Register now : bit.ly/4gmD4GA #FirstToTheSUV #ExploreTheImpossible

Making your drive easy, with every passing mile. Celebrating the tech heroes at Mahindra who know no limits. #WeMadeThat Celebrating #EngineersDay #MahindraAuto

Have you bid for Thar ROXX #1 yet? 'THE' first of 'THE' SUV is looking for a rockstar to claim the driver's seat. Bids end 7 PM, 16th Sept. Place your bids now. Bid Now: carandbike.com/auction/thar-r… #FirstToTheSUV #ExploreTheImpossible