@mitsloan : “When you are writing a headline, you should not just be asking yourself if it’s false or not. You should be asking yourself if the headline is likely to cause inaccurate perceptions.”

MIT Sloan School of Management

@mitsloan

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linkhttp://mitsloan.mit.edu calendar_today07-09-2007 14:20:25

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MIT Sloan School of Management

@mitsloan

a month ago

“When you are writing a headline, you should not just be asking yourself if it’s false or not. You should be asking yourself if the headline is likely to cause inaccurate perceptions.” — David G. Rand mitsloan.co/3WfAlqs

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