The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. searchengineland.com/google-ai-over… via Danny Goodwin & Search Engine Land

Navigating The B2B Boardroom: CFO Insights For CMO Impact demandgenreport.com/demanding-view… Demand Gen Report

B2B marketers aim to up their social media and video content this year emarketer.com/content/b2b-ma…

B2B Reads: Dealing with Budget Cuts, Integrating Short-Form Video for B2B, When Automation Goes too Far and More! heinzmarketing.com/blog/b2b-reads…

MT Sword and the Script ✒️🗡: B2B marketers aim to up their #socialmedia and #video content this year | ow.ly/oPTU50T51Hm

Is Customer Support a Necessary Evil or a Core Differentiator? "customer satisfaction boils down one simple question: did your customer feel heard, appreciated, and taken care of?" customerthink.com/is-customer-su…

streamline outreach, and watch the leads roll in. But as we navigate the sales landscape of 2024, a troubling trend is emerging: the over-reliance on automation may be inadvertently hindering, linkedin.com/pulse/unseen-c…

Are B2B SaaS companies engaged in their own version of shrinkflation? swordandthescript.com/2024/08/b2b-sh…

Study says influencers that turn off #socialmedia comments aren’t very influential This #B2Bmarketing pitfall risks wasting your spend on influencers – and may have implications for social adsg, email marketing and even internal comms swordandthescript.com/2024/09/influe…

B2B Practitioners’ No. 1 Priority In 2024? Brand Building - Demand Gen Report demandgenreport.com/industry-news/…

Google Analytics 4 introduces benchmarking data | MarTech martech.org/google-analyti…

New Report Highlights Key Video Content Trends in 2024 socialmediatoday.com/news/new-repor…

If you work in #marketing or #PR, carve out some time to read this take (it's as informative as it is conspiratorial) Was Google’s document ‘leak’ a strategic move? An SEO theory buff.ly/3TiLoNM

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications swordandthescript.com/2024/09/influe…

.@frank_strong: The surprising 10 ‘decisions drivers’ that factor into B2B software deals | ow.ly/Ko5Z50Tk3W1 Sword and the Script ✒️🗡 "No. 1. 'I feel safe signing a contract with them.' Move over nostalgia, personal safety is at the top of the list for #B2B buyers."

Sales cycles are getting longer. Dentsu polled ~3,500 and found the average time to close a deal at 379 days. That up 54, days or about a month and a half, since 2022. swordandthescript.com/2024/09/b2b-de…

The 4 types of content buyers want | MarTech martech.org/the-4-types-of…

“Active thought leaders in their category / sector.” The surprising 10 ‘decisions drivers’ that factor into B2B software deals swordandthescript.com/2024/09/b2b-de…

Why You Need a Subscription Mindset for B2B Content | CustomerThink customerthink.com/why-you-need-a…