dentsu Ireland will present their Best Use of Audio case study from #mediaawards23 at the Winners Showcase on Oct 12th at the Iveagh Gardens Hotel. BOOK NOW! mediaawards.ie/showcase2023 Earlybird discount of 20% is until Friday October 6th. Use code : SHOWEB at the checkout! #MA23

Celebrating a milestone 100 episodes! Discover why marketing is more than just numbers with Rory Sutherland. From the pitfalls of metric obsession to the magic of psychological moonshots, we explore why emotions matter in marketing! In partnership with Irish Times Media Solutions

Podcast | On our latest episode of Inside Marketing, Peter Field dissects the dynamics of effective marketing, exploring the 60:40 rule, emotional associations, and the 'cost of dull'. Tune in now for valuable insights! In partnership with Irish Times Media Solutions

The latest episode of #insidemarketing is out now! Dave Winterlich is joined by Peter Field whose research on long term brand building versus short term activity has changed the way we look at effectiveness throughout the industry. Available on all platforms! アオイ

PODCAST | Advertising needs to reclaim its entertainment roots, suggests Paul Feldwick, highlighting its shift from showbiz to science on this week’s episode of Inside Marketing. Tune in now to hear the full episode in partnership with Irish Times Media Solutions.

Podcast | What global marketing trends does 2024 have in store? Artificial intelligence is coming down the tracks - and fast. Dan Calladine, head of media futures at dentsu, shares his insights on how marketeers can stay ahead. In partnership with Irish Times Media Solutions

PODCAST | Baiba Matisone's research on planning frameworks reveals a surprising trend: many strategists wear two hats, brand and creative, leading them to use unsuitable frameworks. Tune in now for the full episode in partnership with Irish Times Media Solutions

👏👏 A big congrats to our wonderful Anne McNamare on being named Newsbrands media planner of the month for her work with Holland & Barret! newsbrandsireland.ie/media-planner-…

dentsu Ireland is proud to sponsor this year's #MIIAIM24 Digital Marketing Campaign category. Best of luck to all those shortlisted Suntory Beverage & Food GB&I ESB Group Beyond the Trees Avondale SuperValu Ireland Musgrave plc Promise Gluten Free

Since 2021, dentsu has been part of IAB Ireland's Brand Safety Gold Standard Certification initiative that ensures brand safety, prevents ad fraud, enhances user experience, and ensures GDPR and ePrivacy compliance. We successfully passed its audit and remain certified for 2024👏

🚨 Proud colleagues alert 🚨 Our wonderful teams have been nominated for not one, not two, but THIRTEEN European Search Awards this year!! A huge well done to our SEO and PPC teams, such an incredible achievement and we wish you all the best in Prague #EUSearchAwards

Wrapping up the week with another reason to celebrate! Our teams have been nominated for SIX The Media Awards 2024 Media Campaign Large Best Use of AV Media Campaign Launch Best Use of Cross-Platform Out of Home Best Research Initiative ✨Proud of you and we wish you all the best!!

At dentsu, we prioritise brand safety by backing Buyers.Json and DemandChain Object to combat malicious ads. These tools offer transparency on ad publishing entities, ensuring ad suppliers can see all involved parties. Learn more here: bit.ly/44yVOx3

We are delighted to award the TAMI for AV Planner of the year to someone who has made a significant contribution to their business and to the industry as a whole. Congratulations to Carol Holmes from dentsu Ireland

A huge congrats to Carol on being awarded the TAMI for AV Planner of the year! 🏆 Your hard work and industry impact shine through! Proud of you 💛

REPORT | In this Pulse wave, 1,000 Irish adults shared their 2024 holiday plans. About 75% plan to travel, with 1-in-3 already planning and 4% having gone. However, 26% either lack plans or can't afford a holiday due to living costs bit.ly/4bfUbXw

PODCAST | This week on Inside Marketing, CEO Brid O'Connell talks to dentsu's Dave Winterlich about what Guaranteed Irish means in a globalised world - Support the G, and the G will support us!

PODCAST | This week on #InsideMarketing, Lisa Browne of ESB joins dentsu’s Dave Winterlich to explore marketing a successful energy brand. Tune in for insights on brand building, customer support, and community sponsorships in turbulent times. In partnership with Irish Times Media Solutions

PODCAST | This week on #InsideMarketing we talk to Niamh Boyle of The Reputations Agency about reputation's role in business success. Discover insights from the Ireland RepTrak 2024 report and learn to build a strong reputation for growth. In partnership with Irish Times Media Solutions

Pulse Report | How is economic uncertainty in 2024 shaping Irish consumer behaviour? Our latest insights reveal key trends in sentiment and spending. Discover the key takeaways and what they mean for businesses in the full report 👉bit.ly/3AGHc3X