When was the last time you updated job descriptions? Steve Lowisz argues that a recycled template is useless, but an evolving document that gives a new hire clear expectations – is very valuable. Hear more on the job description discussion: bit.ly/2lrSezZ

In this week’s Build a Better Agency, Stephen Steers gives us a crash course in storytelling for sales. He shares how it can establish trust and credibility and, most importantly, shorten the sales cycle. Listen here: bit.ly/4dxZove

Want to help clients set up a newsroom? Listen to episode #149 to hear Joe Lazer talk about the data we have at our fingertips and how a newsroom setup can help brands respond with compelling story content in real time: bit.ly/2vm57Au

I’m often asked, “How do I find good employees?” The best strategy is for your current employees to talk about your agency in a way that attracts other great employees. Creating an environment that is brag-worthy makes that possible: bit.ly/2Bt4ICu

Perspicacity is the ability to have keen insight into a particular issue or problem. Learn more about this concept from Dorie Clark: bit.ly/2Ox0AUA

With a job market as tight as it is, Gina Trimarco reminds us that applicants are interviewing us as much as we are interviewing them: bit.ly/2NXFa1L

Word of mouth does not replace other marketing. Daniel Lemin 🇺🇦 just wants to make that clear. Listen in for some more wisdom and findings from his research for the book “Talk Triggers”: bit.ly/2N6bl3b

Own your agency’s niches. Find out how successful agencies narrow down their niches and wow them with their expertise that prove dominance: bit.ly/2x2jpYd

Don’t just phone it in. Genuine online engagement takes time, but you DO have time in your day. James Carbary shares some tips on how to be intentional about social content in episode #154 of the Build a Better Agency podcast: bit.ly/2Aq3C9W

How much would you spend to host your team at a local hotel meeting room? Host those meetings at your home and enjoy a great tax benefit. @craig2742 tells you how on episode #157 of the Build a Better Agency podcast: bit.ly/2CR7guX

When everyone is remote, no one feels remote. This is what brendoncraigie has noticed as startup Tyto grows as an agency. Listen in for more location-agnostic insights on the Build a Better Agency podcast: bit.ly/2x8IDDM

In the digital age, face-to-face personal interaction sometimes gets neglected. But you get more business when you spend real analog time with a client. Dr. Mario Vafeas walks us through the importance of “wasting” time with clients: bit.ly/2OlwQtn

You have an obligation to the people inside the agency, to your clients, and to your families to run the agency well, which means you have to challenge your employees when they’re not living up to your expectations. bit.ly/2EVUbkT

Why would agencies hire out some of their core design functions? In this episode of Build a Better Agency, Johnathan Grzybowski shares about the Penji | On-Demand Graphic Design business model and the big upside for agencies: bit.ly/2QxPqzU

It’s not that you can narrow geo fencing down to a building. Justin Croxton shares how fine-grain you can get in targeting your audience. Listen in: bit.ly/2R0g8Ap

In this week’s Build a Better Agency, we’re going over the 5 ways agency owners can unintentionally stifle their agency growth. Join me to learn what the 5 things are and how we can start to make different decisions to get back on the right track. bit.ly/3AIaRKb

According to @mig_robin we have to evoke curiosity by offering a little less at each stage so prospects want to hear more from us. Get them to invite you to share more. bit.ly/2DNW5mh

“There are three things that a great case study needs to accomplish. And the first is to instill confidence that the agency can solve the client’s problems.” — Stephen Boehler bit.ly/2DNNPBR

Listen to this encore interview with @Robert_Rose for the steps and process you need to follow for uncovering your agency’s unique point-of-view. bit.ly/2RAbnOG

You need to remind everyone that hiring a traffic manager and implementing a system around that person is not something you’re backing off from. They have to understand this is a critical part of your agency moving forward. bit.ly/2GaAAOA