🌴 KONA '22 - that's a wrap! 🏆 Proud of Body Rocket athletes Gustav Iden and Kristian Blummenfelt, and of course their coach Olav Aleksander Bu. What a dream team!
Huge congrats to everyone that raced, and thanks to all of you who came to visit us at the #DataPoweredPerformance booth. 🚀

📣 Your 2022 Ironman World Champion and course record holder, Gustav Iden who broke the run course record and overall course record in a blistering 7:40:24! Simply incredible. 🏆 Congratulations to Kristian Blummenfelt who rounded off the podium in third place. 🥉 #notmarginalgains

So for perspective if you were to lay over all the hour records simultaneously, ganna has lapped these riders this number of times;

Boardman x1.5
Dan x3
Victor x5
Me 2021 x9
Me 2015 x16

#UCIHourRecord

Pretty incredible feat by Filippo Ganna © breaking the UCI #HourRecord ! That’s some serious speed 🚀

We’re certainly excited to see the drama unfold tomorrow… wishing our athletes Kristian Blummenfelt and Gustav Iden all the best of mechanical luck on the big stage tomorrow! #IronmanWorldChampionship

220triathlon.com/news/can-anyon…

How tech is shaping the future of triathlon - a walk-through of the Body Rocket on-bike aerodynamics system, live at Kona! #notmarginalgains #youraeroadvantage youtube.com/watch?v=4pwgku…

Will Filippo Ganna break the Hour Record? He'll obliterate it, and will beat Boardman's 'superman' distance too, says our aero expert trib.al/5nRVcvJ

An insight into how world champion triathletes Kristian Blummenfelt and Gustav Iden, along with their coach, Olav Aleksander Bu, prepare for the Ironman World Championship in Kona using the world's most advanced aerodynamics technology. #notmarginalgains
youtu.be/ZrSBLp1CthA

Win Kristian Blummenfelt's tri suit from his historic long-course record at Ironman Cozumel in 2021! Signed by Kristian himself, the suit will be on display at the Data Powered Performance booth in Kona (we also have his bike on display) - enter now!
kona2022.datapoweredperformance.com/landing-page-k…

'Perhaps in 10 years' time the average club rider will be measuring their fluid loss, CdA, watts, heart rate and sweat sodium on the Sunday ride?'
Why Body Rocket's on-bike wind tunnel device has the capacity to revolutionise cycling.
Cycling Weekly cyclingweekly.com/news/alex-dows…

We hope whatever your plan is this weekend, that it involves two wheels and good company...

#cyclingisalifestyle

Santara Tech, founded by Kristian Blummenfelt, Gustav Iden, their coach, Olav Aleksander Bu, and their long-time manager Adam Acworth, has launched. Body Rocket is one of seven partners who have been working with Santara Tech to drive innovation and performance. youtu.be/-Tf7445eZ-0

So it turns out we hit the velodrome last week with not one, but two World Champions. Interesting session with the Norwegians both testing the Body Rocket system ahead of triathlon's most iconic race - we'll be revealing some of the findings in the coming weeks. 📈 📊

Aerodynamics really is a case of forces working against one another.

Of course, this is simplifying it as there are many other factors that come into consideration with bike speed, but by optimising your body position (80% of all drag), you're creating less resistance. #maths

Guess who rode the Body Rocket system around the velodrome in Barcelona last week?

Someone looking to defend their IRONMAN Triathlon World Championship title in a few weeks' time... 👀

Kristian Blummenfelt

#notmarginalgains

Could you be riding faster without any additional effort? Until you see the data, it's hard to know how much your body position might be holding you back. We're changing the conversation around aerodynamics. #notmarginalgains #youraeroadvantage

Have a super(tuck) weekend all! We hope you have some fun two-wheeled adventures ✌️