Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile
Brian O'Connor | Fractional CMO

@brianfoconnor

Follow me for digital marketing tips | Advised 100+ executives to grow their business | Ex-@Deloitte | CMO for $3M+ management consulting firms

ID: 1479494259845832704

linkhttps://www.outliergrowth.com/subscribe calendar_today07-01-2022 16:45:18

12,12K Tweet

40,40K Followers

271 Following

Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

Today gets personal. I have a wedding. We’ve been since since we were 3 years old. I’d be thrown into oncoming traffic if I didn’t show up. So I flew 16 hours from Ecuador. JUST for this wedding. I’m a huge believer that the people you spend the most time with, make you who

Today gets personal.

I have a wedding.

We’ve been since since we were 3 years old.

I’d be thrown into oncoming traffic if I didn’t show up.

So I flew 16 hours from Ecuador.

JUST for this wedding.

I’m a huge believer that the people you spend the most time with,
make you who
Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

Recruiters charge 30% of annual salary?! Why would you incentivize your recruiter to find you the most expensive person they can? That makes no sense. Work with people who win when you win.

Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

Would you have fallen for this hiring scam? My friend paid a developer $8,000. He ghosted her. Here’s how it went down: He faked building software (for months). He got away with it by sending "screenshots." But in reality he wasn’t writing code. He just made quick mock ups.

Would you have fallen for this hiring scam?

My friend paid a developer $8,000.

He ghosted her.

Here’s how it went down:
He faked building software (for months).

He got away with it by sending "screenshots."

But in reality he wasn’t writing code. He just made quick mock ups.
Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

I will die on this hill. Not hiring LatAm is the biggest mistake you can make. I’ve spent the year backpacking South America: ➟ Colombia ➟ Argentina ➟ Ecuador ➟ Peru Meeting remote workers in person for TalentHQ. I met my friend Gerardo in Colombia. Brilliant project

Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

TalentHQ crossed 3,000 followers! 🎉🎉 I wrote this to celebrate 1k, but we got another 2k just this week! Why the excitement? I have 85,000 followers. But a few years ago I couldn’t pass 7. SEVEN. I’d sneak into Discord groups just to ask people to follow me. When I

TalentHQ crossed 3,000 followers! 🎉🎉

I wrote this to celebrate 1k,
but we got another 2k just this week!

Why the excitement?

I have 85,000 followers.

But a few years ago I couldn’t pass 7.

SEVEN.

I’d sneak into Discord groups just to ask people to follow me.

When I
Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

Work / life balance is absurd. Here’s a real story of two consultants: I joined consulting with a 2-week bootcamp. One group worked 40-hour weeks. My group worked 90. 3 years later we met again to train for our new promotion. We both had the same 3 years… but my group had

Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

“Great strategy. Who’s going to execute?” I built a marketing strategy for a $5M SaaS company. But months of work was on the line: Ruined if we couldn’t find people to make strategy a reality. We needed to fill 3 roles: 1) Social Media Manager 2) Content Writer 3) Media Buyer

“Great strategy. Who’s going to execute?”

I built a marketing strategy for a $5M SaaS company.

But months of work was on the line:
Ruined if we couldn’t find people to make strategy a reality.

We needed to fill 3 roles:
1) Social Media Manager
2) Content Writer
3) Media Buyer
Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

Goldman will cut 1,300 workers. Many for working remote. What’s really happening? Goldman says it’s performance based. But a part of performance is being in the office 5 days a week. My talent agency just received our 5,000th application. I always ask applicants the same

Goldman will cut 1,300 workers.

Many for working remote.

What’s really happening?

Goldman says it’s performance based.

But a part of performance is being in the office 5 days a week.

My talent agency just received our 5,000th application.

I always ask applicants the same
Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

Steve Jobs sent himself this email before his death. To never forget one thing: You can’t do it alone. If Jobs can’t do it alone, can you? Do you have the people who… ➟ Believe in you? ➟ You can afford? ➟ Believe in your vision? ➟ Have skills to make it happen? Where do

Steve Jobs sent himself this email before his death.

To never forget one thing:

You can’t do it alone.

If Jobs can’t do it alone,
can you?

Do you have the people who…
âžź Believe in you?
âžź You can afford?
âžź Believe in your vision?
âžź Have skills to make it happen?

Where do
Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

5,500 people applied to work with us?! 🤯 Finding latin talent was HARD. But today we fill roles in 3 weeks. Here’s how we cracked it: I believe every small business owner deserves access to the best talent. But most can’t afford to spend $180,000 on 3 marketers. The first

Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

Ben Franklin: “Watch your expenses. Small leaks sink great ships.” But Ben forgot one thing… Go too cheap? You cut out what made the purchase so good. How cheap is too cheap? Here’s an example: Imagine you run a Google Ads agency. If you hire account managers TOO cheap

Ben Franklin:

“Watch your expenses. Small leaks sink great ships.”

But Ben forgot one thing…

Go too cheap?

You cut out what made the purchase so good.

How cheap is too cheap?

Here’s an example:
Imagine you run a Google Ads agency.

If you hire account managers TOO cheap
Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

Ben Franklin partied with the French until 2am. John Adams was shocked. What happened to: “Early to bed. Early to rise?” He called Franklin a hypocrite. But Franklin knew what got the job done. They were in France building support for the French Revolution. Waking up at 5am

Ben Franklin partied with the French until 2am.

John Adams was shocked.

What happened to: “Early to bed. Early to rise?”

He called Franklin a hypocrite.

But Franklin knew what got the job done.

They were in France building support for the French Revolution.

Waking up at 5am
Phillip Rivers đź‘‘ (@thephilrivers) 's Twitter Profile Photo

Meet Jim Donovan. He’s managed billions at Goldman Sachs. For 30 years, he’s been the Vice Chairman of global client coverage. Bookmark his 10 Principles for billion-dollar client service 👇 🧵

Meet Jim Donovan.

He’s managed billions at Goldman Sachs.

For 30 years, he’s been the Vice Chairman of global client coverage.

Bookmark his 10 Principles for billion-dollar client service 👇 🧵
Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

In 2006, Audi made a masterclass in persuasion. They packed more in 12 secs than any marketing MBA. Here’s the video (+ 3 tips to help you persuade like Audi): There’s no skill that transforms your life more than persuasion: ➟ Get your dream job ➟ Meet the best people ➟ Get

Brian O'Connor | Fractional CMO (@brianfoconnor) 's Twitter Profile Photo

In 1992, an MIT student asked Steve Jobs: “What’s the most important thing you learned at Apple?” This answer will shock you. It’s not product. It’s not innovation. It’s not advertising. But it’s people. Give Jobs 23 seconds to shift your mindset to invest in people: If you

The Secret Accountant (@thesecretacct) 's Twitter Profile Photo

Many CEOs worry that if they invest in their people they might leave. The reality is if you don’t they might stay and add to your mediocre organisation. And as Richard Branson said “Train people well enough so they can leave, treat them well enough so they don't want to”