Have you heard? We're back at the #OMR24 as a main sponsor! 🚀 Join us at OMR for all things about the digital economy, media, and online marketing. See you in Hamburg, May 7-8, and meet us for a ☕ at our BOSS Bar!

What happens when speed meets style? 🏎️ You get Visa Cash App RB F1 Team on the fast track with the freshest HUGO fits — and our eyewear and apparel take that style to the streets. We've got something else in the garage at #MiamiGP... Race to the collection: on.hugoboss.com/VCA

We’re off to a solid start to 2024! 💪 With continued top- and bottom-line improvements in the first quarter, we've confirmed a strong outlook for 2024. Discover our Q1 results: on.hugoboss.com/Q1/24

They say good ideas start with great coffee, so we brought our BOSS Bar to #OMR24 to make it happen. ☕ We were a hub for connections at @officially_OMR — two inspiring days among the best in the industry, an incredible experience! Read more: on.hugoboss.com/OMR24

HUGO GARAGE was 🔥 We brought fashion and racing together at #MiamiGP, taking it from IRL in Wynwood to URL on PLANET HUGO. Take a pit stop here: on.hugoboss.com/HF1M

David Beckham 🤝 BOSS Uniting two global powerhouses in fashion and sports, we're excited to announce our global long-term partnership and design collaboration together. Learn more: on.hugoboss.com/DB #BeYourOwnBOSS

Explore @ROBLOX with our exclusive HUGO BLUE x IO denim jacket! This isn’t just any jacket—each jacket comes with $BUBBLE coins, enhancing your virtual experience. Embrace style and adventure with HUGO BOSS Corporate.

How do you BOSS the road? We’re celebrating the triumphant finale of the Giro d'Italia in Rome with the launch of our second ASSOS Of Switzerland capsule collection. Check the capsule here: 🚴‍♂️ on.hugoboss.com/BxAM 🚴‍♀️ on.hugoboss.com/BxAW #BOSSxASSOS

It's #WorldOceansDay tomorrow, and we're celebrating the work of Coral Gardeners, our first long-term partner of the HUGO BOSS Foundation! 🪸 Dive in and learn more about our partnership: on.hugoboss.com/CG #WorldOceansMonth

Introducing HUGO BOSS XP in UK, our new omnichannel program revolutionizing customer loyalty. ⚡ Enhanced omnichannel journeys, collectible tokens (NFTs), and special access to the best from BOSS, HUGO and partners — join us on this journey! Learn more: on.hugoboss.com/HBXP

Congratulations to Jack Draper for snatching victory at the BOSS OPEN 2024! 🎾 BOSS was back in Stuttgart for a fantastic week of serves — both in tennis and fashion. Watch how we BOSS THE COURT in our highlight video. #BeYourOwnBOSS #BOSSOPEN

We 💜 Naomi Campbell! Explore her 40-year career in fashion with the V&A's latest exhibition "NAOMI: In Fashion", sponsored by BOSS. Join us in London, and discover what makes a legend: on.hugoboss.com/NE #BeYourOwnBOSS

We're excited to announce our partnership with the German cycling team Red Bull – BORA – hansgrohe! BOSS joins as the official sponsor and apparel partner, and further expands our presence in the world of cycling. We're ready for an exhilarating ride together! #BeYourOwnBOSS #TDF2024

Introducing THE CHANGE, our platform to drive fashion into a sustainable future 🌍 We're on a mission to phase out polyester and polyamide, and we're doing that with HeiQ Materials AG. Check out our latest THE CHANGE sneakers, using HeiQ AeoniQ™ yarn for durability and comfort 👟

Despite facing global macroeconomic headwinds and softer consumer sentiment, HUGO BOSS reports further revenue improvements in the first half of the year. Discover more details on our groupsite: on.hugoboss.com/Q2/24

Our "BOSS Superheroes" #PatrickMahomes and #MicahParsons leap off the field and amp up the action in the BOSS x NFL 2024 collection! 🏈 Elevate your game-day style — coming in September.

Your choices are what you commit to for life. Discover what drives our ambassadors #DavidBeckham, @BurnaBoy, @Lee_jong_suk, @Giseleofficial, Naomi Campbell, and Matteo Berrettini in the BOSS Fall/Winter 2024 campaign. #BeYourOwnBOSS Learn more: on.hugoboss.com/BFW24

Welcome to HUGO KIDS Adventure! 🎮 Our newest mini game is now live on #Roblox, with free digital wearables ready to collect! See you online: on.hugoboss.com/HKA #HUGOKids #HUGOYourWay