In startups, growth isn’t about doing more—it’s about doing less, better. Focus wins. Frenzy fails. Every time.

"We don’t need marketing—just build a great product, and customers will come." Funny how the founders who say this are the ones hustling on social media with 100k+ followers, marketing their product.

Forgetfulness is a feature not a flaw.

"Numbers are the backbone of business, but emotion is the heart. And in that gap, many perfectly crafted spreadsheets go to die." Someone smart once said.

Amazon’s dragging everyone back to the office—five days a week starting in 2025. CEO Andy Jassy says it’s about protecting the company’s culture and speeding up decisions. But is it really? They’re also flattening management. Translation? Fewer managers… Sounds like

Long-term branding wins hearts. Short-term tactics drive sales. Mix them up, and you’ll end up with neither —a brand no one trusts and products no one buys.

Your brand story might be great—but if no one’s listening, it doesn’t matter.

You're selfish. So is everyone else. That’s why your customers only care about one thing: How you make their life easier, faster, or better. Stop pushing features. Show them what's in it for them—before someone else does.

When efficiency takes over, creativity dies. Hollywood producers once enjoyed creative freedom, big budgets, and the power to shape groundbreaking films. Now, even Oscar-winners are chasing scraps as studios prioritise efficiency over creativity (NYT). It’s not just

Marketing Expectation: "I’m going to write content that will change the game!" Reality: "5 ways to boost your SEO"… .again.

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A first-time marketer’s fears: - Not fitting in - Being told to “fix” the CEO’s LinkedIn - Getting blamed for low sales - Constant pressure to “go viral” - Endless revisions that kill creativity - Chasing metrics that don’t matter - Scrambling to clean up after PR

I love companies who are brave enough to take a position and then stand over it.

If your product needs heavy discounts to sell, it’s not the price you need to fix, it’s the product.

Couldn’t agree more. A good user experience, solving a core market problem, and strong marketing leave little reason to offer huge discounts when these are checked off.

I love this take on how comments spiral downhill as things go viral—not a problem I’m facing… yet. Hat tip to Neville Medhora 👏

🚨 kevin. has declared 𝗯𝗮𝗻𝗸𝗿𝘂𝗽𝘁𝗰𝘆 🏦💔 Once a potential Lithuanian unicorn, kevin. aimed to disrupt card payments with 𝗮𝗰𝗰𝗼𝘂𝗻𝘁-𝘁𝗼-𝗮𝗰𝗰𝗼𝘂𝗻𝘁 at POS terminals. Now, that vision has crumbled, and the 𝗰𝗮𝗿𝗱 𝘀𝗰𝗵𝗲𝗺𝗲𝘀 remain strong. A tough end for a

Startup life: You either ride the rollercoaster or fake it till you puke on yourself.

Big #FPL weekend. Took the captaincy off Haaland and brought Salah in. Risky leaving Watkins out given their fixture. N. Jackson already has scored two... 🙈