Season No. 6 is underway! This marketing team >>> 📷 B.R 📝 Kayla McFarland 👩🏼‍🎨 Olivia

Day one teaching my new Sports Marketing 4780 course at University of Utah in the School of Business. Such a rush being back on campus in an innovative learning environment!

March Madness. A huge thanks to JMI Sports for the invitation to their suite.

Salt Lake City is growing up! ✅ NBA ✅ Winter Olympics ✅ Power Four College Sports ✅ MLS ✅ NHL When I was a child, this city had just one of those. MLB, you’re on deck.

The Utah Ski Patrol ⛑️

Incredible. 📍Snowbasin Resort

The sun put on an absolute show last night. #aurora #auroraborealis

We’ve been working on this for a while and it’s so great to see it come to fruition. It’s incredibly rare to host the Olympics, let alone twice. It put Snowbasin on the map in 2002 and will certainly be another turning point for our brand over the next 10 years. Let’s go!

The newspaper creative from the video turned into a fun activation at the parade. It features select articles we uncovered from 2002 about the Grizzly Downhill. 👨🏻‍🎨Cooper Ferrario