3 game-changing buyer trends: Digital buying shift its permanent Outdated buyers journey model - a new reality human touch is consistent hence different use cases; adds complexity Buyers require interactive omnichannel immerse experience IDC #CMOadvisory lunch #IDCdirections

What’s immersive and interactive content? Interactive eBooks w/ multi-media experience Gamification and simulations including augmented reality IDC #CMOadvisory lunch #IDCdirections

Marketing is digital! And Digital content is king. But skill sets are changing - engagement, full journey marketing (beyond email!) and orchestrated , connected experiences, and brand purpose - plus a blended in-person and virtual events IDC #CMOadvisory #IDCdirections

Marketing is the conductor The orchestrated journey engagement Right place, content, and timing IDC #CMOadvisory #IDCdirections

Marketing is a new team sport! IDC #CMOadvisory #IDCdirections

Introducing the IDC #ACE #framework Adaptive Customer Framework “Secret sauce” is adaptive enablement #CMOadvisory #IDCdirections

The #MarTech platform - #adaptive #enablement is a #gamechanger a promise of reaching the right audience and increased productivity and ultimately higher #ROI IDC #CMOadvisory #IDCdirections

#Metrics that matter From quantity to quality Outcomes-based Lifetime customer value and outcomes IDC #CMOadvisory #IDCdirections

Key Actions: ID business impact Gain focus and narrow priorities Align budgets and staffing Shift to measure business outcomes (partner with #CFO) Invest to orchestrate the omnichannel experience And do more of what works! IDC #CMOadvisory #IDCdirections

Redefine #VUCA IDC #IDCdirections

The IDC skill framework for digital business - a portfolio of required skills across IT, business, and people IDC #IDCdirections

Quantifiable business outcomes is key — excellent keynote by Phil Carter IDC #IDCdirections

Compelling IDC #IDCdirections closing keynote by David Autor from Massachusetts Institute of Technology (MIT) the future of work #AI and the impact of automation on society

Just posted a photo instagram.com/p/CpmH24uOF0d/…

Now that’s a #sunset instagram.com/p/CpmIE-0uSZo/…

A house divided? Go @yalewhockey Go @gonuwhockey and may the best team win! #frozenfour instagram.com/p/CpoiYEFOB3V/…

Just posted a photo instagram.com/p/Cpoi7yGuBaq/…

@brianpropp26 celebrity hockey game coming up soon - hard to believe the last one was 7 years ago - Scott Isbell and I will be in the lineup along with Propper and @flyersalumni #markhowe for team white - #guffaw 🤚🥅🏒 instagram.com/p/CqEwm3BO0S-/…

#cecileisbell Green Bay Packers #halloffame cool! 🏈 instagram.com/p/CqExKnpuz6J/…

Very cool Virgin Galactic the dream is still alive!