Kit Yarrow (@genbuy) 's Twitter Profile
Kit Yarrow

@genbuy

Consumer psychologist, professor, speaker, TIME contributor, golfer. Author of best-seller Decoding the New Consumer Mind and Gen BuY

ID: 28130246

linkhttp://www.kityarrow.com calendar_today01-04-2009 15:50:46

4,4K Tweet

11,11K Followers

4,4K Following

Kit Yarrow (@genbuy) 's Twitter Profile Photo

I share thoughts on shifts in consumer spending for WWD here Consumers: The Next Coronavirus Worry for Fashion wwd.com/business-news/… via WWD

Stephen Henderson (@shdetroit) 's Twitter Profile Photo

"A riot around toilet paper." Talking now with Kit Yarrow about the psychology behind "panic buying." Why are people hoarding items that otherwise wouldn't be in short supply due to #coronavirus? Comment using #DetroitToday and tune in now! WDET 101.9FM

"A riot around toilet paper." Talking now with <a href="/GenBuy/">Kit Yarrow</a> about the psychology behind "panic buying." Why are people hoarding items that otherwise wouldn't be in short supply due to #coronavirus? Comment using #DetroitToday and tune in now! <a href="/wdet/">WDET 101.9FM</a>
Stephen Henderson (@shdetroit) 's Twitter Profile Photo

"There's no action we can take to stop the virus -- other than staying at home (etc.) -- but it doesn't feel enough. We want to do something proactive. So what can we do? We can shop," says Kit Yarrow on psychology behind "panic buying." #DetroitToday WDET 101.9FM

Stephen Henderson (@shdetroit) 's Twitter Profile Photo

"It's kind of like a guilt avoidance strategy," says Kit Yarrow on #DetroitToday regarding "panic buying." She says "we don't want to be wrong" and regret not buying items while they're available. #DetroitToday WDET 101.9FM

Kit Yarrow (@genbuy) 's Twitter Profile Photo

My interview with Yahoo Finance about the psychology of our coronavirus buying behavior: bit.ly/3ddnDjC thank you Stephanie Asymkos for making it so fun.

Bruno J. Navarro (@bruno_j_navarro) 's Twitter Profile Photo

Why is everyone scrambling for toilet paper all of a sudden? Consumer behavior researcher Kit Yarrow suggests it’s a case of our social primate brains reacting to newsfeeds full of striking but sometimes disorienting visual cues. arstechnica.com/science/2020/0…

Kit Yarrow (@genbuy) 's Twitter Profile Photo

My interview with Ad Age's awesome @EJSchultz3 on: 5 tips from a consumer psychologist on how brands should respond to coronavirus adage.com/article/podcas…

Barbara Thau (@bthau) 's Twitter Profile Photo

Consumer psychologist Kit Yarrow, who’s worked w/brands from @generalelectric to @Westfield malls, on the nation’s psyche during crises & what’s critical to reaching #consumers amid #covid19 CO— by U.S. Chamber of Commerce Kit Yarrow #thecoronavirus #retail #consumerpsychology uscham.com/3axObu5