GrandMasters giving our latest corduroy the final checks. Full launch coming soon.

"Our greatest weakness lies in giving up. The most certain way to succeed is always to try just one more time." - Thomas A. Edison

Flashback to when we did a collab with clown skateboards These orange hiut/clown pocket linings were brilliant. If we did another collab, who would you want to see us do it with?

The beauty of a denim roll.

"Opportunity often comes in disguised in the form of misfortune, or temporary defeat " - Napoleaon Hill

This is what 10,011 pairsof jeans looks like printed out. This is how many we will be making every year.

To help launch our corduroy, we are going somewhere special this afternoon. It's 10 minutes from the factory. A forest full of waterfalls and rivers. We can't wait to show you the photos once we get them.

“I believe every human has a finite number of heartbeats. I don’t intend to waste any of mine.” - Neil Armstrong

If you missed it, the episode is still available on iPlayer.

That was a nice surprise. We were on the TV last night! 😁 Our episode of Inside the Factory was on again! If you missed it, check it out on BBC iPlayer!

Always be prepared.

“Life was meant to be lived, and curiosity must be kept alive. One must never, for whatever reason, turn his back on life.” - Eleanor Roosevelt

What's one fun or creative photo that's stood out to you?

No lasers. No bleach. Just natural indigo dye. Green Cast Kurabo Selvedge. Only 50 available. buff.ly/4glu4Sb

CORDUROY PHOTOSHOOT - This Week At Hiut Ep 23. This week we've driven 10 minutes from the factory to get some pictures of our latest corduroy for the official launch coming soon. Watch it here, buff.ly/4d5oT61

“The mind is not a vessel to be filled but a fire to be kindled.” - Plutarch

W.O.W West of Wales.

“Knowledge is power, but enthusiasm pulls the switch.” - Ivern Ball

GM Twitter, hope you had an excellent weekend!

Repaired jeans, darning, tears, fades and all.