*Drumroll* Forrester will be unveiling the newest evolution of the Demand Waterfall at #ForrB2BSummit! Join @cunning_kerry and @jstevensilver for their keynote “The Optimal Path To Revenue: A New Vision For Working Together.” forrester.smh.re/RA

Very meta... an Opinion about Opinions... Opinion | Why The New York Times Is Retiring the Term ‘Op-Ed’ buff.ly/3tURJQK

Measuring #ChannelMarketing requires doing more with less. Brett Kahnke from @Forrester discusses the unique data challenges in measuring channel MDF results, and how #MarketingOperations can help. forrester.smh.re/dT

Today, environmental #sustainability strategy is about much more than corporate social responsibility (CSR) - it's about transformation. Read more in our latest blog. forrester.smh.re/eT

The last of the first, we've traveled a very long way since 1969. Michael Collins, ‘Third Man’ of the Moon Landing, Dies at 90 buff.ly/2Qy9nvk

A new Ad Age byline from Mike Proulx discusses why #brands’ “no politics” policies are fast becoming more obsolete. #CMO forrester.smh.re/fL

My latest article in CRM - B2B Brand Leaders Are Optimistic for a 2021 Pandemic Recovery buff.ly/3gSEI6I

Tune in at 9:15 ET on Monday to see Forrester CEO George Colony ring the Nasdaq Opening Bell and hear a special Forrester announcement. #BoldDecisions forrester.smh.re/ha

Somehow, at this moment, the The New York Times having a front page editorial about sightings of Little Green Men seems entirely normal Opinion | Even if You Think Discussing Aliens Is Ridiculous, Just Hear Me Out buff.ly/2QlcTZS

Interesting perspectives on changes in B2B marketing, glad to have the opportunity to contribute to the debate! ANA Newsstand | B2B Marketers Face a Crossroads buff.ly/2QMJLuJ

Joining Forrester right when the world shut down in March 2020, Shirley Macbeth dove headfirst into change. Hear about her story on the Renegade, LLC. podcast. forrester.smh.re/s7

Speaking with Marketplace, Jim Nail shares that branding AT&T and Discovery as one company and convincing users to sign up for another streaming service will have its challenges. #B2C forrester.smh.re/sn

The headline is shocking enough, then you read that this is a 26% DECLINE from last year....More than 230 people fatally shot in shootings over the Fourth of July weekend buff.ly/2Tx80hY

Employees can’t reach their potential if they aren’t well. Analysts James McQuivey and Jonathan Roberts discuss the role of employee wellness in the #FutureOfWork on the #ForresterPodcast. forrester.smh.re/0Li

You can help Forrester define the future of flagship B2B Events! We’re conducting research into the post-pandemic b2b event environment. If you’re involved with running b2b events we’d love to get your input using our short survey. forrester.smh.re/0MV

Customer-obsessed #B2B companies exceed their peers in growth, retention, and employee engagement. Join Amy Bills and Rick Parrish at #ForrB2BSummit APAC to learn more about the habits of customer obsession. forrester.smh.re/0NO

Brand journalism is having a moment, I argue in this ANA article. ANA Newsstand | Digital B2B Content Needs an Overhaul buff.ly/3I3irxY

Yes. Exactly. The Beatles: Get Back review – eight hours of TV so aimless it threatens your sanity buff.ly/3rNU8OZ

Explore Forrester's predictions for 2023 to learn why you should make trust a priority. forrester.smh.re/4u3