Some people aren't scaling their business

because they don't want to pay someone

who can help them with tasks they're not qualified to do.

If cold DMs and emails were physical letters

People won't just crumple them

They would burn them

Because most marketers suck at cold outreach and their writing just ruins other people's day.

Why?

- Because they send them to the wrong people
- They have poorly written DMs and…

No course, program, or community will work if you don't do the work.

Consumption doesn't make your rich.

Applying the information you got from them does.

So do the work because this is the only way you can get results.

Day 14 | Kinshicho 🇯🇵👋

Never forget that readers are IMPATIENT.

If you don't grab their attention right away, they're instantly gonna move on.

So get it fast.

Then keep cultivating it.

Don't waste their attention by not holding their interest.

You know your offer is great.

So help people overcome the potential obstacles they have in buying it.

You'll not only make a sale, you'll also be helping people out.

Your customers/clients will be grateful that they took action.

Listen to me:

There are people out there who are struggling.

They need your skillsets.

And they're willing to pay you what you're asking for.

However

They don't know you yet (and vice versa).

So build your presence and do outreach every day at maximum output.

Commit.

If you make videos to get clients

USE BETTER THUMBNAILS.

Make it so irresistible people get curious about your video and can't scroll past it.

1. Call out your audience
2. Use bold texts
3. Make use of contrasting colors
4. Generate interest
5. Use eye-catching images

Want to make 2024 your best year yet?

Here's how:

- Execute - be relentless, fast, and smart.
- Divide long term goals into shorter ones.
- Strategize better. Have specific action steps.

These three + strict discipline = intentional actions for a long period of time = success

Day 12 | Shinjuku 🇯🇵

Listen to me:

There are people out there who are struggling.

They need your skillsets.

And they're willing to pay you what you're asking for.

However

They don't know you yet (and vice versa).

So build your presence and do outreach every day at maximum output.

Commit.

Attention's the number one currency in 2024

If you can't get people's attention

Whatever you do won't matter

Because no one will see it

Learn how to get people's attention by practicing these 5 things:

Give your prospects a great buying experience:

> Tell a story
> Take them on a journey
> Give them fascinating facts
> Tell them something they don't know
> Show them what their life could be like with you

'Tell the truth. But make the truth fascinating.'

-Ogilvy

Don’t just tell your readers the benefits of taking action.

Also tell them the cost of inaction.

Fear is the ultimate persuader.

Affirm:

2024 is the year where I'd see the most success in my life (so far). My mind will get sharper, my body stronger and my wallet fatter. 💪

Day 11 | Asakusa & Akihabara 🇯🇵

Copywriting Tip #51:

Ask questions that frame your product as a solution.

This will make our target audience want to know more about our offer and convince them to make a purchase.

To everyone I've crossed paths with this year...

Here's something I've been meaning to tell you:

Copywriting Mindset:

This:

-Big Idea
-Your big problem
-Ways to solve that problem
-Why our way is better
-How it's better
-Proof
-Transformation CTA

Is better than this:

-We're amazing
-This is who we are
-We have the best features

Because this is about you, not me.

Day 10 | Shinjuku 🇯🇵