As frustrating as it is for the competition, it’s perhaps the biggest world stage to reinforce an issue that athletes are seeing globally when it comes to water pollution.

One of the best moments so far - what a race!!!

Another incredible race. Also a great representation of how close parents patience runs to breaking point when you’re doing a bit of work and juggling school hols and kids suggest changing channels when the Olympics is on 🤪😂

Never even liked tennis anyway.

Article I wrote for Communicate magazine about my Gen Z News Media Habits research report for Chartered Institute of Public Relations communicatemagazine.com/features/2024/…

The French team at the men’s BMX final 😂 unreal

Quick one, why does the athletics still have paper names pinned onto kit? Surely it could be printed or like… maybe we should know if they’re at the Olympics? #Paris2024 #athletics

Think we all know what he’s saying.

Proof, if we needed more, that we have a high proportion of deluded people in the UK 😂

Oh wow this montage 😭

People who constantly rip off content… not very demure, cute or mindful 🤪

What happens when brands realise Gen Z can inform their marketing? Enjoyed witnessing this trend take hold over the last couple of weeks. I take a look at where it's come from and share a few examples as well as how to value youth informed content. threadandfable.com/post/brands-re…

Looking forward to sharing the new season tomorrow - Great first conversation too - future of news media

Latest episode of The Hear It Podcast is out and we hear from nicnewman from Reuters Institute about some of the challenges to social-first news journeys when it comes to trust, misinformation and democracy. link.chtbl.com/hearitpodcasts…

“In Springfield, they’re eating the dogs. They’re eating the cats.”

I ask about what Reuters Digital News Report 2024 tells us about youth audiences, how publishers are shifting and what news media is getting it right when it comes to social first journeys podcasts.apple.com/gb/podcast/the…

If you're after a quick 20 min podcast - latest episode of The Hear It Podcast is here - I ask nicnewman of Reuters Institute about the future of news media, engaging youth audiences and social-first media journeys open.spotify.com/episode/1m4LBw…

If you listen to your podcasts on Spotify here's the latest episode - we're talking the future of news media, youth audiences, social first journeys and equality in the newsroom open.spotify.com/episode/1m4LBw…

Latest episode of The Hear It Podcast and I'm talking with Nic Newman (former BBC, now at Reuters Institute). When it comes to engaging younger audiences with news, unlocking diversity in the newsroom along with format and agenda is key. link.chtbl.com/hearitpodcasts…

If young people aren't in the news room, if they're not part of your decision making around content, format and agenda, are you telling me you'll be surprised if you don't land content with them as an audience group?!