Formula 1 is understood to be in advanced talks with LVMH over a major multi-brand sponsorship deal. This would elevate LVMH as a #F1 Global Partner, potentially replacing Rolex, with other LVMH brands like Tag Heuer and Louis Vuitton likely to be activated. ✍ Matthew Williams

The ‘Caitlin Clark effect’ delivered record-breaking 2024 WNBA ratings for ESPN. 🏀 1.2m average viewers for the season, the highest in the league’s history. 📈 2.1m viewers for Clark’s debut – the most-watched #WNBA game ever on ESPN. 📺 WNBA Countdown show averaged 508K

• FA and WPLL newco in market at same time selling their domestic rights • FA inventory includes Lionesses’ qualifiers & friendlies, + Women’s FA Cup • New deals will be from 2025-26 • WSL tender in Feb yielded one-year stop-gap deals with Sky/BBC sportbusiness.com/news/fa-wsl-in…

The IOC today announced the 7 candidates in the running to succeed Thomas Bach as president. Election in March 2025, winner to take the post in June. Here's a look at the early chances of the runners and riders (THREAD)

It’s happening. 🇬🇧 and 🏴󠁧󠁢󠁳󠁣󠁴󠁿 government backing now secured for 2026 Commonwealth Games in Glasgow. Formal announcement ratifying Glasgow as host expected in coming weeks after final talks with Commonwealth Games Scotland. Talks first reported in April… sportbusiness.com/news/exclusive…

It looks like Two Circles are close to acquiring Stockholm-based agency Spring Media – a move that would bring them into the global sports marketing agency elite. Spring specialise in production, media rights brokerage and betting rights exploitation. sportbusiness.com/news/exclusive…

Two Circles in advanced stage talks to acquire Spring Media. If completed, would be solution to Two Circles’ need for media rights distribution capabilities as it develops a new business vertical. Exclusive story here: sportbusiness.com/news/exclusive…

.Arsenal FC's head of commercial ventures Giulia Mazzia to take top commercial job at #ChelseaWomen Mazzia fills the role vacated by Zarah Al-Kudcy who has left club to be new commercial chief for Barclays Women's Super League Full story here ⬇️ sportbusiness.com/news/exclusive…

LFP has been rightly panned for management of its domestic media rights saga but seems to have struck the right cord with its new international promo video:

LaLiga is the most-followed football league on TikTok with nearly 30m followers, and is now doubling down on the platform. #TikTok will be the main hub for official #LaLiga content thanks to a new partnership.

.Relevent Sports has strengthened its commercial grip on football across the Americas through an unprecedented 17-year, multi-faceted deal with DFL Deutsche Fußball Liga. Covers media rights, sponsorship, and pre-season games in US rb.gy/8e9xw2