Amelia Torode hbr.org/2019/08/is-it-…

“...helped it discover that where it had thought loyal customers were driving sales, and it was therefore investing in CRM, in fact 60% of revenue came from first-time buyers” Adidas as reported in Campaign. Is this not just standard NBD at play Byron Sharp Wiemer ?

So MediaComUK won agency of the decade. Congrats. But what does it say about agency land when according to Campaign, Tesco’s decision to appoint them was vindicated by a Cannes Lion rather than...oh I don’t know...contributing to a turnaround of their business perhaps?

At the chemist to get prescription. Long queue as only a few allowed in store (good). But are people keeping 2m apart? Nope. Same outside Iceland. And the bus stop. And in the shops I can see. FFS.

Hey, Shane O Leary did you ever find examples of brands that had been built online? Doubt there are any that remain online only (PR is always a thing) but maybe you know some that got pretty big first?

Two epic #nffc kit coasters failed our QC due to roller ink lines. But perhaps someone can make use? Free to a good home! Retweet and we will pick an entrant...

#COYR !!!!

In these unpresidented times

Well this is going exactly as well as I thought it would

I’ll just leave this here. Maradona's Rabona Cross & Goal youtu.be/2Ox26R7h5jw via YouTube

I wonder how many brands will be using Here Comes the Sun in their ads around April time.

It’s...happening. I mean - I assume there’ll be 6 minutes of injury time and we’ll concede twice in the 97th but...

It’s been suggested that a crack force of ad creatives could have helped the government with much clearer, more effective comms. What this Gov. actually needs is a half decent Account Director. Because no good AD would so consistently fail in managing expectations

Well here’s a surprise. An arrangement of the US anthem I quite liked

WTF is going on in the cricket?

Hi can anyone help please? I’m pretty sure there’s research showing brand size (market share) is the biggest driver of ad recall or ad effectiveness. Above things like targeting or creative. Does that ring a bell with anyone? Will Humphrey - @leftywill84 on Threads Rob Estreitinho Samuel Brealey JP Castlin

Very conflicted about Amol Rajan’s news. On the one hand he’s the best thing on radio and absolutely should get the best gigs. On the other hand I love The Media Show and it cannot be as good without him.

WTF does fast food have to do with gaming? Or to put it another way - why must I have direct experience of an industry if I want a marketing job in it? Or is it only the most important job where that doesn’t matter?

Can’t believe I was nervously refreshing my feed at 9.58 in anticipation of kick-off. Middle age hits different. #AthenaFTW #WorldCupOfGods

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