"Whatever the mind can conceive and believe, it can achieve." - Napoleon Hill

When is news not news? A business newsletter doesn’t fall into the category of ‘news’. Information about what’s going on in your company really doesn’t qualify as news. A newsletter is a powerful marketing tool – but it must have value for the reader. insidenews.co.uk/when-is-news-n…

"Lesley and her team provided social media posts, blogs and web copy for our company. They helped us to create content and gave directions in best way to reach our audiences." - Levent Yildizgoren #testimonials

Some marketing is better than no marketing, but just marketing indiscriminately, is like throwing stuff at a wall and hoping some of it sticks. If you want to spend your marketing budget intelligently, you need to know your audience inside out. insidenews.co.uk/i-dont-know-wh…

"You'll never change your life until you change something you do on a daily basis. Your secret of success is found in your daily routines." - John C Maxwell

When you have a marketing budget the issue of PR is often something you start thinking about. The national dailies are hard to crack – unless you are launching something that is really leading edge or doing something that is VERY high profile. insidenews.co.uk/in-print/

I trust Inside News implicitly to conjure up the right headline to hook interest and the right body of text to keep my clients (current or potential) reading. - Kevin Wright

When you start a new venture or project there will be issues that you have no knowledge of, but that you need to get to grips with to successfully launch your venture or complete the project. Where do you get the necessary enlightenment? insidenews.co.uk/unconscious-in…

Practice your business presentations in real time. The more comfortable you are with your material, the better you’ll come across and you’ll relax and be more natural. Good presenters aren’t made by accident, they work at it. insidenews.co.uk/thats-entertai… #presentations

"The single biggest problem with communication is the illusion that it has taken place." - George Bernard Shaw

People looking at your website are not interested in what you do – they are interested in what they get. Your website visitor is looking for information and your job is to make the journey as streamlined as possible. insidenews.co.uk/whats-your-hoo…

R - Taking control of your Reputation A - Becoming the go-to Authority in your industry V - Maintaining Visibility E - Showing off your Expertise so people know how good you are. Does your marketing tick these boxes? https;//insidenews.co.uk #SME #Marketingstrategy

Promotion is how you let people know you're there. It's being visible, sharing your expertise, giving good advice and being where your ideal clients are active. What works best to promote your business? https;//insidenews.co.uk #Promotion #Marketing #Visibility #Specialist

If you run a business, train people, are a consultant or a speaker, having a book with your name on the cover as author sets you apart from your competitors. It positions you as an authority and extends your reach dramatically. insidenews.co.uk/reasons-not-to… #writingabook #author

Your reputation is precious. It only takes one negative comment and you'll have a lot of work to restore any blemishes. It makes sense to ensure there are no gaps in your reputation - how deep does your marketing plan reach? insidenews.co.uk/reputation-mar… #Promotion #Marketing