If you don’t hear from me for the next couple of days it’s because I’m taking an actual real life mini vacation in Lisbon. Back Thursday. Cheers 🍸🚋

The Expertise in E-A-T...

• How do your establish it?
• What role do entities play?
• Are these specific tactics you can use?

Lily Ray 😏 tackled the subject in Whiteboard Friday via Moz

twitter.com/Moz/status/158…

A few days off in Lisbon 🚋

One of the biggest receivers of Google Discover traffic in the U.S. is a site that syndicates content from hundreds of other publishers and uses self-referencing canonical tags.

Just because an SEO works at an agency doesn’t mean they’ve never built a successful site themselves or don’t know how.

In fact, that’s one of the most important things we look for when hiring for our SEO team.

And the single piece of advice I’ve been giving for years…

🙏🏽🙏🏽🙏🏽

If you’ve ever asked BUT WHAT DOES THAT ACTUALLY MEAN when somebody in search talks about E-A-T, Lily Ray 😏 is here to set the record straight. Buckle up! #SEO

.Lily Ray 😏 speaking complete and total sense about search intent #MKGO

Look at the SERP to identify what are *actual* image/video opportunities.

Use vision AI to see if the image content is “inspirational”

You can also filter by “tip” keywords and look for YouTube carousels - possible TikTok opps

Wil Reynolds #mkgo

.Wil Reynolds taking the stage at #MKGO talking about the shift in search behavior to TikTok and video content

And a bonus pic of me trying to recreate the vibe in here using #Dalle

I’ve been saying this since day 1… used to debate the lovely Hamlet Batista about it often ❤️