We’re thrilled to share that we've been honored by the 2024 American Advertising Awards with seven local ADDY Awards for our work with Chuck E. Cheese, @Kate_Farms, Movado and Wetwall! Learn more about our team’s excellent work: lite.spr.ly/6001Ucb

Today is #InternationalWomensDay, a global day celebrating the social, economic, cultural and political achievements of women. We encourage everyone to recognize the unique perspectives and contributions of women from all walks of life not only today but every day.

Our SVP, Insights, Joanne Robbibaro, was recently featured in the “Meet the Reps” series from ESOMAR. Joanne shares her passion for deep human insights, how AI & increased data accessibility impact the industry & her appreciation for ethical research: lite.spr.ly/6008UIk

Join us at #PetSummit2024 in Orlando! Our strategy & insights expert, Josh Verseput, is leading an insights & analytics session on 3/19 from 3-3:45pm discussing how brands develop impactful cross-channel media campaigns rooted in deep human understanding. Add us to your schedule!

Are your segmentation insights delivering value and growth for your business? Learn how our experts leverage an action-oriented, outcomes-driven approach to segmentation to fuel both strategy & activations that drive results in their latest article: lite.spr.ly/6008twG

Join our AVP, Center for Human Understanding at #PetSummit2024 on 3/19 from 4-4:45pm to learn actionable strategies to harness the science of behavior to better understand what influences pet owners. Add this can’t-miss data & insights session to your schedule!

Do your segments make sense to you? To your market? To your business goals? We’re often asked by clients how to judge the quality of a global segmentation solution. Learn what key criteria our experts use to evaluate a winning global segmentation strategy: lite.spr.ly/6002aHG

We partnered with ABM Industries, a leading provider of facility services, to promote its EnhancedClean™ solution in B2B markets during the pandemic. Learn how our team’s industry-centric strategy helped ABM generate $300M sales and pending proposals: lite.spr.ly/6004aHr

While our UX research methods evolve, our goal remains consistent: serving real human needs. Explore our latest blog post detailing our 5 key values of UXR & how they can help brands maintain customer centricity in a rapidly evolving business landscape: lite.spr.ly/6003xXz

Our CTO was featured in the latest Forbes Technology Council Expert Panel article where he shares actionable advice for avoiding common technology-related missteps. Read Dan’s thoughts on the value of ethical AI practices in the age of automation: lite.spr.ly/6001Lwt

We had an incredible time as a Gold Partner at the Customer 360 Symposium 2024 in Hunter Valley, Australia! Our team participated in two days of immersive discussions, global keynotes and inspiring local case studies on evolving CX strategies.

Learn how our segmentation and brand identity work with Zenni® resulted in a double-digit YOY increase in sales with an increase in both average order value and number of units per customer: lite.spr.ly/6008LIs

In a climate of rapid technological change, human-centric user experience research is more vital than ever. Learn how our UXR elevates the human experience, allowing us to uncover shifting user needs and perspectives: lite.spr.ly/6003LC7

Even the most effective segmentation studies need to be refreshed as markets evolve and consumer mindsets shift. It’s time to take another look at how hard yours is working. Learn how to know if it’s time to retire, refresh or retain your segmentation: lite.spr.ly/60090NV

Our client Dollar Shave Club wanted to better understand its customers and uncover opportunities to expand globally. Learn how our segmentation work helped this disruptive grooming brand get smart about its customers from product development to advertising: lite.spr.ly/6004Fvm

GenAI has the potential to unlock transformational business impact. For most businesses, the true value of GenAI lies not in flashy, consumer-facing applications, but in strategic integration tailored to unique needs. Learn more: lite.spr.ly/60022cu

Eager to convert traditional vacationers into seafarers, Royal Caribbean engaged our team for an international segmentation that would uncover untapped audiences around the globe. Learn how our insights enabled activations to reach & engage new customers: lite.spr.ly/60042U4

We have our first winner🏆 Congratulations Kevin P Davison, please come to Booth #407 to collect your iPad. #DrupalConPortland attendees: there's still time to win! We're giving away two more iPads. Scan the QR code on your attendee badge for a chance to win. #DrupalCon

Join us for 'Lightning Talk: Domain-specific LLMs the next best step towards Personalization in Beauty Industry' at an updated time, 13:05 PST, in Hall C! See you there! #DrupalConPortland

Congrats to Joe Crouthamel our #DrupalCon Portland 2024 iPad winner! We will get in touch with you about receiving your iPad. Thanks to all who joined the Scan and Win contest!