Depending on the business, one lead channels may be more effective than the others but, that “multiple lines in the water” strategy is important. An ad could promote your lead magnet which leads to you capturing a new email address improving the list that gets your newsletter.

Happy Labor Day

As with anything, motion or activity beats sitting at a standstill every time. So true with those hard earned leads you generate - nurturing them until they engage is super critical. "Out of sight, out of mind" can't be an option. #leadnurturing

Check out my latest article: What is Lead Nurturing? linkedin.com/pulse/what-lea… via LinkedIn