Email marketing works best when you help your customers solve problems. What gaps could you plug right now with a well-timed message? Jenna Tiffany (Let's Talk Strategy) has ideas from a recent flight. Start reading now in OnlyInfluencers: buff.ly/3N7Uydv

Are Google's Bard and OpenAI's ChatGPT the same? No, says Pierre DeBois in CMS Wire. Read his report to discover some key differences that can affect your email results. Start reading in Only Influencers: buff.ly/3orNH4n

What should you do first when you want to dive into AI? Wrong answer: "Get #ChatGPT"! Right answer: "Demystify AI for yourself and others" says @Convince's Gini Roberts. Discover the next 4 steps in this week's OnlyInfluencers weekly news digest: buff.ly/3UXKh5L

Personalization isn't just for acquisition anymore! Komal Helyer shows you how to use it to make your loyalty email marketing even more effective. She also shares some great examples! Read her OnlyInfluencers post: buff.ly/40DUgOB

A year of #emailmarketing = 1 million long-haul flights? OnlyInfluencers member Sean Duffy of Segmentum calculates email's environmental impact and suggests how marketers can reduce its carbon footprint. Read now on Only Influencers: buff.ly/3pzkyF5

OI member Kisha Anderson nails one of the most important things an #email marketer can do: documentation due diligence. Discover why it matters, how to create it and how to maintain it in her OnlyInfluencers post! Start reading here: buff.ly/3IHRnWV

A wealth of email insights awaits you when you venture beyond subject-line testing, OI member Kath Pay @holisticemailmarketing asserts. Her @onlyinfluencers post will help you overcome objections and level up your testing game. Start reading here: buff.ly/43r2hIO

Something's always brewing with #Gmail. Jennifer Nespola Lantz Kickbox brings you up to date swiftly on developments like Annotations, deleting inactive accounts, AI enhancements and other #emailmarketing topics. Start reading now in OnlyInfluencers buff.ly/424emCA

.Litmus's AI guide is a timely level-setter, not just for how to use AI but also how to wield its many tools responsibly. Kudos for adding sections on evaluating vendors and vetting content for bias! Check it out now in OnlyInfluencers: buff.ly/428BS15

Will #BIMI improve your #email deliverability results? Al Iverson has the answer to this and other marketer questions. Start reading now in OnlyInfluencers: buff.ly/3OE3mIT

Take the quiz today! surveymonkey.com/r/oimetrics

"While ChatGPT offers powerful capabilities ... recognize that human editing and collaboration are essential throughout content generation ," Tejas Pitkar says. Read his OnlyInfluencers post to learn how to incorporate AI into the content workflow: buff.ly/42KSg8F

#AI is more than #ChatGPT, #email expert Adeola Sole advises. Her 5 tactics go beyond writing better subject lines! Here are 2: optimizing email design and predicting what customers might do next. Start reading in OnlyInfluencers: buff.ly/3Nj4r7R

AI is more than ChatGPT, OnlyInfluencers member Adeola Sole advises. Like what? Here are 2 suggestions: optimize email design and predict what customers might do next. Find more in her OI post: buff.ly/3N0lGcV

Say "buh-bye!" to "Click Here" or "Submit!" @all_about_email gives you 5 tips and extra insights for memorable & action-driving CTAs. Start reading now in OnlyInfluencers: buff.ly/3qKnUWm

What's keeping your CRM from giving you the results you want? OnlyInfluencers member Ivan Ilin (EmailSoldiers Inc) zeroes in on 4 problems #email marketers often face with their CRM strategies. buff.ly/3JjJmrL

We're already reading "sky is falling" predictions about Apple's privacy-minded changes on #email link tracking in its #iOS17 update. OnlyInfluencers member Sean Duffy offers a more temperate view in his LinkedIn review. Start reading now: buff.ly/443hyjf

Lighten up a little! #Email marketing is serious business but there's no reason we can't have fun with it. Nick Crawford's tips for OnlyInfluencers will show you how to have "serious fun" with your email program without compromising your brand. buff.ly/47O6PvC

Register today: risingmedia.swoogo.com/OI300124 Chris Marriott Email Innovations Summit Jeanne Jennings

Register today! risingmedia.swoogo.com/OI27072024/beg… Virgin Voyages ⚓️ increased productivity and performance with distributed #EmailMarketing — learn how they did and how you can too! Sponsored by SmarterSends - We are proud to host with Email Innovations Summit and moderator Jeanne Jennings (Email Optimization Shop)