Rick Kettner
@rickkettner
Sharing practical tips to help entrepreneurs seize great opportunities and overcome difficult challenges in business and life.
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https://RickKettner.com 19-09-2009 07:11:22
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π Many people believe that βfollowing your passionβ is the key to success. π So Good They Canβt Ignore You by Cal Newport explains that passion is often the result of first mastering a valuable skill because doing helps increase autonomy, competence, and social connections.
The 6 Best Business Strategy Books To Read In 2021 by Rick Kettner link.medium.com/8ClIIvaG9hb
Not all self-reflection is helpful. Learn about the dark side of introspection with my three favorite tips from CHATTER by Ethan Kross. rickkettner.medium.com/chatter-by-eth⦠#selfhelp #SelfImprovement #Entrepreneurs #booksumary
π Startup life is hard. π« No matter how much planning or research you do, there will be unexpected surprises. π The Hard Thing About Hard Things by benahorowitz.eth is a must-read for founders who face tough challenges or want to be better prepared to do so. #startups #founders
π Generating value for customers doesnβt always translate into business success. π Zero To One by Peter Thiel is about how to turn your #startup idea into a valuable business. The book is an inspirational read for #founders interested in building a more valuable company.
π What is the one thing you must do every day to make everything else in your life easier? π The One Thing by Gary Keller is about how to increase results through focus and prioritization. If your time is being pulled in a million directions, The ONE Thing is a must-read.
π― The goal of a great company is to earn a profit, not to take business from rivals. π Yet, even if youβre focused on creating value and profit, you will face tough competition. π "Understanding Michael E. Porter" explains how to be profitable in a competitive market.
π Some marketers make the mistake of trying to appeal to a broad audience. π As a result, they spread their efforts too thin and fail to build momentum. π This Is Marketing by Seth Godin explains how to create a movement by starting with the smallest viable market.
π Want to avoid short-term thinking that can hurt your business? π The Infinite Game by Simon Sinek is about how leaders can make long-term decisions that strengthen their position over time by maintaining an infinite mindset. #leadership #businessstrategy #entrepreneurs
π Advertising is a great way to attract customers, but... π‘ As a business grows, itβs wise to invest in other channels for greater freedom & control. π They Ask You Answer by Marcus Sheridan is about how to use #contentmarketing to attract loyal customers to your business.
πMany businesses are slow to react to the evolving needs of their customers. π Hacking Growth by Sean Ellis & Morgan Brown explains how to accelerate innovation and business growth by building a culture of continuous experimentation. #ProductManagement #Marketing
π² Between app notifications, email alerts, and social updates, it can be difficult to be productive. π Digital Minimalism by Cal Newport is about how to be more intentional when using technology. Itβs packed with actionable advice for reclaiming time and improving focus.
πMany new products make an initial splash, achieve limited success, and then quickly fade in popularity. π Perennial Seller by Ryan Holiday is about how to avoid that fate by creating timeless products. #productmanagement #productmarketing #productdevelopment
π Itβs no secret that businesses often fail in the face of disruptive innovation. π‘ Whatβs surprising is that this isn't necessarily due to bureaucracy, arrogance, or short-term thinking. π The Innovatorβs Dilemma by Clayton Christensen explains why even great companies fail.
The top three insights from Rob Fitzpatrick π book "The Mom Test" - Talk About Their Life Instead Of Your Idea - Watch Out For Compliments, Fluff, Or Ideas - Be Prepared To Ask The Hard Questions Learned this from Rick Kettner