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Pro tip: Never start your day with Amazon Customer Service 🤬

This has been part of our #7Triggers methodology for over a decade. It’s a tenet of the #friendshiptrigger

Super graphic

Spoiler alert: Close with an expression of gratitude. I tend to use “ Many thanks” but, as always with activating the #friendshiptrigger, the more specific the better, e.g. “I appreciate your efforts.”

I have read Meditations by Marcus Aurelius more than 6 times. But these are the 17 lessons of his that gave me chills. Read them carefully ↓

Once upon a time, leadership could get away with being authoritarian. No more. Great leaders are great persuaders. tiktok.com/t/ZPRouU57p/

What an absolute badass on so many levels. Welcome home, Evan Gershkovich!

Why is it hard to change someone's mind? Neuroscientist Rachelle Summers explains. [ 📹 rachelle_summers_]

I’m not posting this for partisan reasons but merely to highlight the persuasive power of this work. Hope and fear are often talked about as two sides of the same emotional trigger coin, but it’s rare and difficult to activate both together. Yet, that’s exactly what this spot

'Hopefulness is not a neutral position. It is adversarial. It is the warrior emotion that can lay waste to cynicism. Each redemptive or loving act, as small as you like – such as reading to your little boy... keeps the Devil down in the hole.' Nick Cave.

If you want to be persuasive in politics, business, or fundraising, connect with the emotional part of your audience’s brain; with what is truly meaningful to them. Learn how to activate emotional triggers in all your communications at 7triggers.com

Here’s another sneak peek at some of my fine art photography, which will be on display during my upcoming exhibition, ‘Whispers’, which was curated by Moi & Sandrina Bonetti Rubelli. The show will open to the public August 28th and remain on display through November 24th at Le

Obama makes a persuasive point about persuasion: labeling and categorizing only hardens positions. Meet people where they are in order to shift and broaden perspectives.

The DNC hasn’t just raised the entertainment value of its programming. It has done it so in a way that prioritizes “short bursts.” Why is this so savvy? Cippability. Ready-made for social media syndication.

“Patriotism lends American business a legitimacy without which its future is insecure. It is the patriotism of businesspeople as a class that ultimately safeguards their property and their lives.” foreignaffairs.com/united-states/…

Thomas Szasz.

Senate confirmation is not all that dissimilar to a job interview, with persuasion dynamics common to both. Here is a great story about the incredible power of establishing a genuine human connection as part of such a process. #friendshiptrigger